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APRIL 28, 2010

Same with the message board trolls, who are all too easy to overlook in favor of bloggers and Twitterers. You may be influential in social media and your children more in “Avatar&# or &# gaming&#. This would answer questions like: - out of your customer base, how many are key influential mommy bloggers.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

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AUGUST 19, 2010

And once the system was set up and the business rules determined, the company spends almost no time managing the program. This of course creates a mini viral effect, as trip participants invite their friends, family, and desk-bound colleagues to check out their tales of whitewater adventure, dining al fresco, and sparkling waterfalls.

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

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JUNE 3, 2010

Joyce then faced the media (which is not required by MLB rules), and tearfully said: “This isn’t a big call, this is a history call. From a PR standpoint, I see companies and people time and again fail to embrace the cardinal rule of admitting mistakes to the highest degree possible. And I kicked the shit out of it.

Social Media 157

Social Media Media PR Webinar Metrics 157

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JUNE 2, 2010

But it just seems like a bad idea integrating on this level with a site that's constantly changing it's own rules. More enterprising social media users (“Socialists? &# I don't doubt Facebook's Like elements will be around for a while, since they've spent so much time and money making sure we all know about it.

Social Media 134

Social Media Media Curation Webinar Metrics 134

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APRIL 1, 2010

But, the team does reference a series of social media outposts via a tiny murderers row of icons (my favorite is “Linkedin.coming soon&#. So, I turned to the team’s Facebook page, where NBA rules have not yet been codified, and team’s have more leeway than they do on the official Web site.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

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APRIL 14, 2010

Best rule for Twitter is the 8×1. Best rule for Twitter is the 8×1. That's a good rule of thumb and I haven't seen/heard it quantified that specifically before. I suspect it's working, otherwise they wouldn't bother. link] jaybaer Think about how much email spam there still is out there.

Social Media 129

Social Media Media Paid Search Agency CAN-SPAM 129

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AUGUST 18, 2010

Better question: How can we develop a sustainable, ongoing social media strategy that will turn customers into advocates over the long haul? How can we find the most influential bloggers and get them to write about our client? Angela Connor Author, “18 Rules of Community Engagement&# [link] jaybaer I agree Angela.

PR 161

PR Social Media Paid Content Media 161

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SEPTEMBER 21, 2010

From a PR angency perspective (I work on the digital team for Porter Novelli), I’d add the myth that social media is a specialist skill. It’s not, it’s a natural extension of what we already do, with a couple of different rules. I might add; Social Media can be managed by a junior marketing person.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

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MARCH 22, 2010

I believe this will be the most comprehensive, useful collection of Webinars (education in your jammies rules) ever compiled about social media.

Paid Search Agency 108

Paid Search Agency Webinar Metrics Social Media Advertising Agencies 108

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MAY 20, 2010

Tales of parents not having selected names until after child birth are very much the exception, rather than the rule. Coca-Cola just took me on a free trip to Shanghai with 22 other bloggers from Australia and Asia. They don't know really what to do with us or how to handle social media but they know they need to get involved.

Social Media 117

Social Media Webinar Metrics Media Paid Search Agency 117

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SEPTEMBER 8, 2010

has agreed to allow their brand to be represented online in a way that conforms with Facebook’s unilateral set of rules speaks directly to the power of the Facebook user base. The fact that essentially every major corporation in the U.S.

Paid Content 137

Paid Content Facebook Paid Search Agency Advertising Agencies 137

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JULY 8, 2010

A driving force behind the company’s SUBSCRIBERS RULE! None of the other media can do that, so it is still relevant and complete privacy is a hard thing to do as Facebook has found out. It is great when a blogger can take great, relevant content and present it in a light-hearted and fun manner like you did here. Great post.

RSS 129

RSS Paid Search Agency Social Media Email Marketing 129

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MARCH 9, 2010

link] #ConvinceandConvert [link] JDamico To Jay's point, one shouldn't apply a prescriptive approach to social media and automatically go with, as he put it, the “Big 4.&# It will also tell us if we should rule out any social media tools. It will also tell us if we should rule out any social media tools.

Social Media 135

Social Media Media Webinar Metrics Marketing & Strategy 135

Convince & Convert

JUNE 3, 2010

If you needed a new data field, a different validation rule or even just a field label updated, you had to prostrate yourself before them to get it done within the week, if you were lucky. Trend #1: Helping non-techie people do techie stuff Until Wufoo and its ilk came along, forms were strictly for coders.

Social Media 111

Social Media Media Webinar Metrics Marketing & Strategy 111

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JUNE 8, 2010

Titled “Taylor Guitars Responds to United Breaks Guitars&# it features an unedited Bob Taylor in the factory unspooling an array of helpful tidbits about airline rules, TSA guidelines, and the protective qualities of guitar cases. Useful and appropriate.

Social Media 129

Social Media Paid Content Media Paid Search Agency 129

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AUGUST 4, 2010

RT @PaulaMBHall: (@mdonati) / (@jaybaer) You're Pissed Off at the Wrong Guy [link] [link] Rosanna Tarsiero You're Pissed Off at the Wrong Guy – [link] — I know a couple of wedding bloggers who could learn a lesson or two about this! Indeed, internal ground rules are the key, especially for smaller businesses.

Social Media 132

Social Media Media Webinar Metrics Marketing & Strategy 132

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AUGUST 3, 2010

3 Ways Facebook is Killing Your Website" [link] [link] Social Media Guide RT @jaybaer: "R.I.P. 3 Ways Facebook is Killing Your Website" [link] #sm #blogger via @jaybaer [link] Scott “@jaybaer: "R.I.P. Not speaking of the fact that the rules, inner structure etc. [link] Dennis Price RT @jaybaer: "R.I.P.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

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AUGUST 3, 2010

3 Ways Facebook is Killing Your Website" [link] [link] Social Media Guide RT @jaybaer: "R.I.P. 3 Ways Facebook is Killing Your Website" [link] #sm #blogger via @jaybaer [link] Scott “@jaybaer: "R.I.P. Not speaking of the fact that the rules, inner structure etc. [link] Dennis Price RT @jaybaer: "R.I.P.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

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JUNE 30, 2010

It’s time to start thinking about social media the same way. Programs like ThinkGeek ‘s @thinkgeekspam that includes only deals and offers may need to become the rule, not the exception. I’m going to write more about my thinking in the area of social segmentation this summer, but for now what do you think?

Social Media 129

Social Media Media Webinar Metrics Marketing & Strategy 129

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SEPTEMBER 2, 2010

When was the rule written that business had to be all-business? And socia media also gives us power over brands in ways we’ve never enjoyed. Social media is word-of-mouth on steroids, and our ability to praise or punish brands with a few keystrokes is satisfying. Life is so boring under those conditions.

Social Media 155

Social Media Media Webinar Metrics Marketing & Strategy 155

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JULY 9, 2010

An expert in marketing to women, she heads the Media Connections practice, focused on managing brand dialogue via traditional and social media. Time is proving that no matter how much social media changes, the core rules of engagement remain the same.

Personalization 123

Personalization Paid Search Agency Transparency PR 123

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APRIL 27, 2010

Randy is the exception when he should be the rule for those of us in service industries. Randy is the exception when he should be the rule for those of us in service industries. Randy is the exception when he should be the rule for those of us in service industries. RT @jaybaer: One person in your company CAN make a difference.

Social Media 133

Social Media Media Webinar Metrics Marketing & Strategy 133

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SEPTEMBER 23, 2010

I am sure a lot of folks read Todd Defren’s rundown on the seemingly sticky situation of “being the team/voice&# for clients over at PR-Squared [link] It is in interesting read which talks about what Shift Communications did to participate as for lack of a better word a proxy on behalf of client. It's not a magic pill.

Social Media 148

Social Media Media Paid Content Webinar Metrics 148

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SEPTEMBER 20, 2010

Why is Twitter worth it… it is one of the best ways around to listen to your customers, to pick up trends early, to intercept complaints and resolve them in ways that cause terrific word of mouth wins. There are plenty of exceptions to prove the rule. Louis, but Morgan might be able to weigh in. link] jaybaer Indeed Steve.

Twitter 147

Twitter CRM Business Paid Search Agency 147

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SEPTEMBER 21, 2010

As David Meerman Scott acknowledged in his session Tuesday, “What does social media even mean?&# It’s become a fuzzy catch all for everything from customer service, to customer experience, to customer relationship management, to content marketing, to word of mouth. event, and the Techset blogger lounge.

Social Media 127

Social Media Media Paid Content Conference 127

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SEPTEMBER 20, 2010

Social media adoption is happening at an extraordinary rate, and I believe every company will have some sort of social media presence within the next 24 months. The Tortoise Rules But, social media speed is illusory and misleading. Yes, thanks to social media, business is faster than ever.

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Social Media Media Webinar Metrics Marketing & Strategy 160