Convince & Convert

JUNE 17, 2010

Also I have made some cool purchases & love to see the photos made via iphone of where people are right now. [link] [link] Melba Ann Williams Luv Twitter~it is a great way to vent or just check in with friends in 140 characters. I love to tweet the Celebs & get sooo many replies from them.

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Twitter Paid Content Paid Search Agency PR 125

Convince & Convert

MAY 5, 2010

Women are routinely misunderstood or ignored by advertisers despite their unprecedented purchasing power and loyalty to brands that earn their trust. link] sadie harris Online Community With Purpose and a Plan [link] [link] sadie harris Online Community With Purpose and a Plan [link] [link] Katherine M.

Social Media 125

Social Media Advertising Agencies Paid Search Agency Media 125

Convince & Convert

JUNE 7, 2010

But the stories and nuggets of insight make it well worth the purchase price and then some. Either way, reading Delivering Happiness will convince you that there is a better way, that success and happiness aren’t mutually exclusive, and that Tony Hsieh is a special person. Did Delivering Happiness rock me to my core?

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

SEPTEMBER 14, 2010

Actual transactions whether purchases or social transactions? [link] Mike Boysen I didn’t see any real deep behavior analysis discussed here. “Tagging&# and projecting your expectations on groups is very inside out thinking. What behaviors are we talking about?

Social Media 123

Social Media Work Management Marketing Management Media 123

Convince & Convert

JUNE 22, 2010

If anything, social media is MORE important for B2B companies than it is for B2C companies. Also, many B2B purchases are heavily researched, providing a real success path for content creation and socially-derived thought leadership. Most B2B companies have fewer customers, so the opinions of each are magnified.

Social Media 130

Social Media Media Paid Search Agency Budget Programs 130

Convince & Convert

APRIL 15, 2010

To be on the same list (much less on top) with bloggers for whom I have tremendous respect and admiration ( Valeria Maltoni , Lee Odden , David Meerman Scott , and many others) is a real affirmation for what I’m trying to do. If you purchase a magazine ad to promote your company, that ad might generate a lot of new customers.

Paid Content 124

Paid Content Content Marketing Paid Search Agency Planning 124

Convince & Convert

JUNE 2, 2010

Is this a great way to bring remote friends’ commentary into a purchase decision (fashion) that is driven by peer feedback? Or is this just creepy? Either way, it would make me double-check how I have the privacy settings set for photos on my Facebook page.

Social Media 133

Social Media Media Curation Webinar Metrics 133

Convince & Convert

APRIL 14, 2010

By being helpful and removing friction, you're removing purchase impediments. And certainly, once you've built that bridge using usefulness and trust, your ability to then “nudge&# the consumer toward purchase via whatever mechanism make sense is a lot more effective. link] jaybaer I think it's both John.

Social Media 128

Social Media Media Paid Search Agency CAN-SPAM 128

Convince & Convert

AUGUST 10, 2010

Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison. Raj Kadam is CEO of Viralheat , a social media listening platform (disclosure: I am a paid customer of Viralheat). Where I see influence mining as being a more practical application is in outreach.

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

Convince & Convert

MAY 11, 2010

You're then using structured content to overcome purchase objections, and knock them off the fence. “Overcoming purchase objections with social content&# would probably have been better. I'd hope for the latter. link] jaybaer First of all, we're largely dealing here with hand raisers.

FAQ 137

FAQ Top of Funnel Paid Search Agency Social Media 137

Convince & Convert

SEPTEMBER 21, 2010

Social media strategists should help to do just that – build strategy – but I believe execution, especially blogger relations, needs to become part of overall media relations. I might add; Social Media can be managed by a junior marketing person. Media, mucha gente se ha creado falsas expectativas y creencias.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Marketing Insider Group

FEBRUARY 17, 2011

Social media can help identify hard to reach contacts within organizations. Social media enables 3rd-party influence on the purchase decision. It’s easy to showcase thought leadership through social media channels. Social media is cost effective. B2B professional are already actively networking.

Social Media 100

Social Media B2B Thought Leadership Social Marketing B2B Marketing 100

Convince & Convert

MARCH 3, 2010

Communicate with Content After strategic thinking, the key to social media success is content creation. Help clients take their message to consumers directly, impacting purchase intent by providing truly helpful information at the right time in the buying cycle.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Convince & Convert

SEPTEMBER 21, 2010

It is for this reason I include manual review as a part of my “sweep&# of social media monitoring. joe [link] Joseph Manna Katie, This is fantastic information and definitely helps others who are seeking to purchase social media monitoring services and the questions to ask before hand.

Social Media 155

Social Media Media Paid Content Work Management 155

Convince & Convert

SEPTEMBER 8, 2010

While the erosion of the MySpace user base has been ongoing for years, the fact that it was purchased for $580 million just five years ago says all you need to know about the vagaries of online leadership. Nearly all the once mighty, now defunct social network or community sites unfurled and died after being purchased. The goals shift.

Paid Content 136

Paid Content Facebook Paid Search Agency Advertising Agencies 136

B2B Marketing Zone Posts

DECEMBER 1, 2010

But, just because we can push content out more rapidly than ever, doesn’t mean that your buyer’s pace for making a purchase decision will match your stride. People are now curating lists of the most influential bloggers by Klout score. Oracle’s Updated Social Media Policy - Paul Gillin , November 24, 2010 Dated 11/22/10.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Convince & Convert

FEBRUARY 25, 2010

link] [link] Elizabeth Sosnow Do You Know Your Customers Enough to be a Social Media Hit by Susan Baier via @jaybaer (good case study): [link] [link] Tamara Knott RT @mcort: Do You Know Your Customers Enough to be a #SocialMedia Hit? I've never purchased anything from ThinkGeek. link] [link] DJ Waldow Lisa: Love it. Great story.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

JULY 13, 2010

Oh, and for those that think that “blogger outreach” counts as social exposure for your staff, don’t kid yourself. That’s the essence of a good social media strategy , anyway. Instead of assuming you can find/purchase all the answers yourself, admit you need external teachers: We all need role models. It’s a big world out there.)

Social Media 138

Social Media Media PR Webinar Metrics 138

Convince & Convert

MARCH 18, 2010

Why would a consumer “friend&# us or “fan&# us or “follow&# us in social media, unless they were either already a customer, or at the very least had us in their purchase consideration funnel? People don’t experimentally engage with brands in social media, they engage with the brands they already support.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

AUGUST 25, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Starbucks the Most Dangerous Competitor to Facebook?

Paid Content 142

Paid Content Facebook Paid Search Agency Advertising Agencies 142

Convince & Convert

JUNE 30, 2010

You are absolutely right in that people aren't making their purchase decisions or determining the brands to which they are loyal based on their demographics or what their favorite social medium is — as with everything else, they're doing it based on an intrinsically personal motivation.

Social Media 128

Social Media Media Webinar Metrics Marketing & Strategy 128

Convince & Convert

AUGUST 3, 2010

If you log in to Amazon (and have connected your account to FB), you’ll see friends’ birthdays, be shown purchase recommendations based on what your friends have liked, etc. 3 Ways Facebook is Killing Your Website" [link] [link] Social Media Guide RT @jaybaer: "R.I.P. It’s flat-out awesome.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

If you log in to Amazon (and have connected your account to FB), you’ll see friends’ birthdays, be shown purchase recommendations based on what your friends have liked, etc. 3 Ways Facebook is Killing Your Website" [link] [link] Social Media Guide RT @jaybaer: "R.I.P. It’s flat-out awesome.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

APRIL 22, 2010

In some cases these are members of the media. In other cases, they are the new influencers, bloggers and taste-makers. Social Campaigns & Apps (social media marketing) In this approach, you’re using contests, promotions, offers, and self-contained applications and widgets to promote your company or product.

Social Media 128

Social Media Paid Content Media Advertising Agencies 128

Convince & Convert

JUNE 14, 2012

The nice thing about New York is everything you might need, you could go purchase if necessary. He came up asking about how to roll out a social media plan for, I think it was a basement de-molding company or a basement draining company. He was saying, ”Where should we be on social media?”

Social Media 115

Social Media Work Management Advertising Agencies Paid Search Agency 115

Adobe Experience Cloud Blog

APRIL 4, 2016

Author: Elaine Ip If anyone has mastered the art of engaging an audience, it’s successful video bloggers (otherwise known as vloggers). Fashion and travel blogger Laureen Uy of Break My Style YouTube channel , who also co-hosts a fashion TV show in Manila, has learned how to address an audience of individuals effectively.

Blogger 48

Blogger Video Marketing Planning Paid Search Agency 48

Convince & Convert

SEPTEMBER 2, 2010

Kinship creates purchase intent. Hence, the ROI of social media. It would be nice to see a bloggers only social network. Long live small talk (in a new form)! link] jaybaer You bet Rebecca. It lets us go beyond the brochure to begin to feel like we “know&# a company. That creates a feeling of kinship.

Social Media 153

Social Media Media Webinar Metrics Marketing & Strategy 153

Convince & Convert

JUNE 23, 2010

I would argue that Ford should go leagues further, by embracing a consistent crowdsourcing approach that constantly empowers consumers (and would-be consumers) of all Ford vehicles with opportunities to co-create, relevantly share and earn legitimate rewards that drive loyalties and purchasing habits for years to come.

Social Media 121

Social Media Media Paid Content Webinar Metrics 121

Convince & Convert

MARCH 2, 2010

Social business takes a step forward. link] [link] John Sonnhalter RT @jaybaer: 4 Reasons the Social Business Evolution Starts Now [link] he's right on target.good read.

Business 116

Business Paid Search Agency Social Media Analysis 116

Convince & Convert

APRIL 7, 2010

Just in time marketing, combined with social listening, equals brand kinship and word-of-mouth that you cannot purchase with a commercial. Not sure where Gowalla is on that front. link] jaybaer Perfect! That's how you do it! link] jaybaer Exactly. The power is in the connection. Great post, BTW.

Analysis 150

Analysis Social Media Work Management Mobile Marketing 150

Convince & Convert

APRIL 27, 2010

We have a new biscotti, terrific with coffee or Bailey’s and coffee, from a company ironically owned by Interbev, the European brewers that purchased Anheuser-Busch, which is based here in St. We have our mixed nuts and cranberries, which I am warming for you as a congratulations for your orderly and on-time boarding.

Social Media 131

Social Media Media Webinar Metrics Marketing & Strategy 131

Convince & Convert

JUNE 28, 2010

On today’s Web, buying decisions are influenced more by specific, hyper-relevant pieces of content that your brand creates to get in front of potential purchasers at the contextually-perfect time and place. link] jaybaer Defiinitely bloggers. link] #GIFB [link] jaybaer Excellent Jordy. I'm glad it'll be useful for you.

Social Media 127

Social Media Media Webinar Metrics Marketing & Strategy 127

Convince & Convert

SEPTEMBER 21, 2010

Again, this is an incredibly positive sign, as we can’t treat social media as a unicorn when it’s really just a horse. Good news for my clients at ExactTarget , who got a lot of SXSW tongues wagging with their pre-conference purchase of enterprise Twitter management company Co-Tweet (whose CEO Jesse Engle I was delighted to meet).

Social Media 126

Social Media Media Paid Content Conference 126

Convince & Convert

SEPTEMBER 20, 2010

Any company where you look your customer in the eye, you should be able to determine (if you want to work at it hard enough) whether that customer was connected to your company via social media before purchase. link] jaybaer It's about people, not logos. link] mmidas "Is #Twitter for #Business Even Worth the Trouble?"

Twitter 145

Twitter CRM Business Paid Search Agency 145