Biznology

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The Human Approach to Link Building Outreach

Biznology

To be upfront and honest, I have never been an “email marketer,” worked in sales, or have extensively even used emailing as a strategy before link building. While my professional experience may be lacking, I look at it as not having the opportunity to build bad habits, and I have been able to learn slowly from my mistakes.

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Penguin 2.0 Rolls Out This Summer: Please Calm Down

Biznology

The fact of the matter is that ever since Penguin rolled out last year, we’ve known what not to do as far as link building is concerned, and if you’ve continued to follow through with black hat tactics and are worried about Penguin 2.0…well …well you’ve had plenty of time to. Machines Have No Mercy.

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Three Ways to Build Links in the Age of Google Penguin

Biznology

Also, if you start with high-quality, shareable content, you will have an easier time garnering links to it. The bad new is that Google Penguin builds negative ranking factors into the algorithm that punish apparent link building efforts. Blogger Outreach. It will pay dividends in blogger outreach.

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The state of earned media blogger outreach

Biznology

I’ve been doing earned media blogger outreach as a profession since 2006 and a lot has changed. To be frank, there are a lot of bloggers with their hands out looking for pay to play these days that it can feel a little daunting. So, dropping a rate card is the smart blogger’s way of saying “no.

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The Law of Large Numbers is the digital marketer’s friend

Biznology

Why would it be any different when it comes to blogger and influencer outreach marketing? The conventional approach in outreach marketing and PR relies on converting just a handful of highly-influential journalists, online writers, and bloggers who have a well-established popularity and readership. Are you trying to drive sales?