Customer Experience Matrix

APRIL 15, 2008

Partly it's because I was tired of the old look, but mostly it's to allow me to take advantage of new capabilities now provided by Blogger. The most interesting is a new polling feature. This has a been a topic of growing professional interest to me; in fact, I have a book due out on the topic this fall (knock wood).

Blogger 120

Blogger Tagging Advertising Agencies Consulting 120

Customer Experience Matrix

JULY 16, 2009

In fact, according to Alterian’s very interesting FAQ about the Techrigy acquisition , “Engagement marketing” is the core of their current corporate vision. Current users probably track just a small number of individuals and cases, such as key bloggers and specific complaints that must be resolved.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Customer Experience Matrix

OCTOBER 8, 2010

Combining these provides interesting insights into who competes with whom and what they're likely to do next. Things get really interesting (to me, at least) when you combine these two models. This narrowed focus is what makes Adobe an interesting partner for Microsoft. The combination is tough to digest.

Work Management 120

Work Management Marketing Automation Services Marketing Management Vendors 120

Customer Experience Matrix

SEPTEMBER 5, 2008

Since this is of interest to at least some regular readers of this blog, I suppose it’s okay to give you all an update. As much as anything, I’m deterred by the fact that I still haven’t figured out how to load the table into Blogger so it will display properly. The issue I’m wresting with is still how to present vendor summaries.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Work Management Marketing Management 120

Customer Experience Matrix

AUGUST 27, 2008

But I’ll make it easy for you (with apologies that I still haven’t figured out how to do a proper table within Blogger). So don’t take this list for anything more than it is: an interesting overview of the different choices made by analytical database developers.

Analytics 120

Analytics Marketing Management Classified Ads Vendors 120

Customer Experience Matrix

JANUARY 9, 2008

I haven't figured out how to make them bigger in Blogger. I'd be interested to hear whether anybody else finds it useful. Statisticians can do some of this but most of the time it must be done by IT. The table below shows the numbers I assigned to each part of this matrix. Sorry the tables are so small. Fred, this means you.

Work Management 120

Work Management Analysis Paid Search Agency Blogger 120