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Optimized Links in Press Releases & Guest Posts Can Harm Your SEO, Says Google

Hubspot

Do those search engine optimized press releases you''re sending actually boost your search rankings? While the question of whether anchor text links in press releases ever actually pass search value has always been debatable, a recent update from Google seems to shed some more light on these issues. Well, there you go. what gives? "It''s

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Rick Short Explains How to Turn Staff Into Prolific Bloggers

Online Marketing Institute

My real challenge was getting my staff to warm to the concept of being a blogger. So, in terms of things like time/ contact , money/ contact , and "times used" (how many times we can put one piece of information out to the market), blogging and related social media is, by far, the most efficient activity.

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Three Ways to Build Links in the Age of Google Penguin

Biznology

Blogger Outreach. Prior to blogs, the primary way to build external links was to work with media relations to get links and descriptions into press releases, where you hope some editor will pick them up and publish them on his site. Perhaps one of your SMEs follows and is followed by the blogger you want to target.

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How to Find & Fix Duplicate Content on Your Website

seo.co

Avoid publishing the same or similar information. Instead, expand on both services and make the information very specific to each business segment. Some examples of this include: News articles (think Associated Press). Press releases being distributed across the Web. People could be syndicating your content.

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The Guide to Building Linked Unstructured Citations for Local SEO

Moz

reference a local business’ complete or partial contact information, that’s called an “unstructured citation.” Types of links and what you can do with them: Press releases Press release sites like PRweb.com and PRnewsire.com are fairly common among local businesses that want to spread the word about their initiatives.

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The Trouble with Klout

Paul Gillin

If you want to grow your score, you can log in to the site and give it a bunch of information about your online activities. Schwartzman pressed Berry hard on shortcomings in the Klout methodology, and her responses were a weak defense. In her interview with Schwartzman, Berry described Klout as “[Google] PageRank for people.&#

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Top 5 Mistakes to Avoid on Your Company Blog

Online Marketing Institute

Corporate websites are often little more than interactive brochures that display basic information and describe what the business offers. Mashable recently asked Karr, internet marketing experts, and small business bloggers about the most common mistakes that companies make when starting a blog — and how to avoid them.