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Why Guest Blogging Should Be Part of Your Content Marketing Strategy

Brandpoint

So, to give you some goal-setting inspiration, here’s a list of different reasons why a guest blogging campaign will benefit your marketing plans. Guest posting on high-quality websites is an effective inbound marketing technique. Diversify your audience to boost traffic. Source: Convince & Convert.

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Rick Short Explains How to Turn Staff Into Prolific Bloggers

Online Marketing Institute

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

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What's the Deal With Guest Blogging? Deconstructing Matt Cutts' Post

Hubspot

Stay away from blogs that are maintained mostly by outside content, unless it''s a community of bloggers -- for example, Social Media Today. While, this won''t prevent spam, it will avoid problems with passing PageRank since Google won’t crawl through to those sites. Focus on a niche that''s key to your audience.

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Post-Hummingbird Search: An (Almost) A-Z Glossary of Winning at SEO

Hubspot

Authority: Google’s PageRank is gone forever! So for better SEO, you should be incorporating social sharing and social media marketing into your inbound marketing. Search in 2014: A Glossary of Best Practices. Oh wait, no it’s not. Stickiness: A measure of how well-designed and enticing your web pages are.

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Inbound Marketing the Way God Intended

Biznology

Last week I asked my management team if what we do at Abraham Harrison is inbound marketing. This commonly-held belief, that earned inbound marketing is well-nigh impossible, has caused “fickle and unreliable” bloggers and influencers to be avoided in place of predictable but artificial inbound marketing.

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Blogger outreach is earned media PR, isn’t it?

Biznology

My definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers. My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. I may well be mistaken. ” I quickly responded, “Funny.

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How Savvy Inbound Marketers Get Results From Guest Blogging

Hubspot

This is a guest post written by Bamidele Onibalusi, a professional freelance writer, copywriter, and guest blogger. The focus of the challenge was to see how effective guest blogging is for inbound links, and determine the impact those links had on search traffic. The Results. 2) The Results Scale Over Time.