Why Lack of Strategy Will Kill Your B2B Blog
B2B Marketing Traction
JULY 31, 2014
Blogging drives traffic to websites and generates leads. Your strategy must identify your target audience(s), your topics, your target keywords, the tone or voice of the blog, frequency of posting, desired results and how you will measure results. If You Have Multiple Bloggers. So, hey, let’s jump in and do this.
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