FTC Issues New Guidance: Endorsement Rules for Bloggers, Pay-Per-Tweet
B2B Marketing Savvy
OCTOBER 6, 2009
Companies, bloggers and other “word-of-mouth” marketers are advised to disclose any “material connections” (payments or receipt of merchandise and/or service, in kind) that consumers would not expect. A blogger (or two) in the crowd reports on the event and reactions. Tags: Marcom for B2B. The Guides were last updated in 1980.
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