Industrial Marketing Today

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10 New Google Algorithm Changes Announced

Industrial Marketing Today

Google changing its search algorithms is not news to most SEO experts. What is new with the latest algorithm changes is that Google is being more transparent and talking about them openly. It’s a fact of SEO life. What this means to industrial marketers: Forget about posting the same article all over the Internet to get inbound links.

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Why Your Sales Funnel May Run Dry Without a Business Blog

Industrial Marketing Today

Business blogs help marketers generate more sales leads by: Rapidly growing the number of pages indexed by Google and other search engines. Savvy industrial bloggers can write articles using carefully researched keywords and phrases that match these searches.

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5 Most Popular Industrial Marketing Blog Posts from 2010

Industrial Marketing Today

December is also a popular time for bands and musicians to release their “Best of” compilations, bloggers like to summarize their best posts and publishers publish their own “Top XX” lists. from my Google Analytics, the number of inbound links received, retweets and other social sharing.

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B2B Lead Generation Using a Business Blog

Industrial Marketing Today

Median leads were 77% higher among marketers with blogs of 52+ articles versus bloggers with 24 to 51 articles. By increasing the number of indexed pages in Google (Blog pages Google includes in its database of pages considered for ranking for specific keywords).

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Is Content Curation an Easy Way for Content Marketers to Do More.

Industrial Marketing Today

Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. Bloggers of all stripes have counted on the popularity of “list” posts whenever they’ve run out of fresh ideas for content. So I Googled “content curation&# and lo and behold, it returned 77,600 results.

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How Lack of Marketing Content Can Derail Your Website Redesign Project

Industrial Marketing Today

In the words of Jeffrey Zeldman , the renowned web designer, blogger, independent publisher and the king of Web standards according to Business Week, “Content precedes design. Design in the absence of content is not design, it’s decoration.” Are you involved in or responsible for redesigning your company’s website?

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Content Creation Made Easy

Industrial Marketing Today

Google is not the only source of content ideas. Leave a Comment { 1 trackback } 7 | Industrial Marketing Today Previous post: Business Value of Social Networking Next post: 101 Tips from 50 Small Business Bloggers FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales.

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