Blogger Funnel Advertising Online Marketing Word of Mouth 
Convince & Convert
SEPTEMBER 22, 2010
An Interactive Marketing Hub Requires Integrated Email and Social Subscriptions That’s why it’s so important to not treat social media connectivity as the end, but rather a means to an end. Facebook “like&# and Twitter following should be the top of your customer relationship funnel, not funnels unto themselves.
Convince & Convert
MARCH 4, 2010
This sounds simple, but it’s shocking how many bloggers aren’t clear on the core business rationale behind their blog initiative. Funneling traffic from the blog to some other Web destination (typically a corporate site or lead form) is the prime objective. What’s the Point? As I see it, there are 3 options here: 1.
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Online Marketing Institute
APRIL 4, 2011
Remember this: with a company blog strategy, the organization owns (and controls) the content and discussion (assuming the organization isnt using a hosted solution like Blogger or a WordPress hosted blog). This individual can funnel comments to appropriate writers and help advocate for the blog internally and to externally.
Online Marketing Institute
AUGUST 14, 2011
Being a new tool set, there’s a lot of experimentation and it’s important to see what will actually make a change, It’s a very difficult medium to track, unlike transactional advertising, social engagement is hard to tie to point of sale or conversion. data above). data above). Will send you a ping.
Convince & Convert
MAY 11, 2010
At the end of the day, however, a great product and great customer service is still what will keep your clients coming back despite the notion by some social media gurus (certainly not Mr. Baer) that positive word of mouth (or “buzz&# ) was created by social media. nuff said. nuff said. nuff said.
Convince & Convert
APRIL 28, 2010
Same with the message board trolls, who are all too easy to overlook in favor of bloggers and Twitterers. This would answer questions like: - out of your customer base, how many are key influential mommy bloggers. At the same time, word of mouth marketing IS important, and effective.
Convince & Convert
SEPTEMBER 20, 2010
This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. 10 predictions for advertising in 2010 =-. link] edwardboches Jay: Like the post but disappointed in the Marketing Prof report.
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