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The Challenges in Adoption of Marketing Technology « The Effective.

The Effective Marketer

Marketers as Technologists According to Forrester’s research, data driven marketers are divided about technology investments. Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail?

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The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail? link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? United States License.

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The Content Marketing Question: To Gate or Not To Gate?

Ambal's Amusings

Here is a great example of their approach to helpful content, they recently ran a poll of the top bloggers on marketing automation – on their list was one of their competitors! Forrester Blog for Interactive Marketing Professionals. How to put the "Viral" in B2B Marketing Viral Campaigns? Related Articles.

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Email Design Review Gallery « The Effective Marketer

The Effective Marketer

What I Don’t Like: The ‘download’ button with the Forrester logo on top and right next to the image looks a bit out-of-place, maybe it’s just me? Design #7 Email Sender: Omniture Email Title: A Recipe for Relevance What I Like: Clean, nice looking header containing image of the whitepaper and download button.

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How to Distribute Your Branded Video Content with the PESO Model

Brandpoint

Obviously, every brand hopes their content goes viral, but creating content with that as the end goal is not a great idea. If the video goes viral, that’s just icing on the cake. This section of the PESO model includes all things relationship building, including with journalists, bloggers, influencers and other media sites.

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Is Your Social Strategy Proactive or Reactive | Social Media.

Convince & Convert

If you’re trying to gain customers, your social program is more about content creation, influencer identification, and virality. I’m constantly referring back to Forrester’s POST methodology when planning campaigns. And at the execution level, it’s an important distinction.

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What Is Earned Media? Definition, Attribution, Best Practices with Examples

Martech Advisor

You must have heard phrases such as, “The brand sold exclusively through word of mouth ” or “The brand’s latest campaign went viral.” ” So, what do word of mouth (WoM) and going viral mean in this context? For instance, two tech bloggers can have two different sets of audiences.