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How to Develop Fresh Ideas for Your B2B Content Marketing Program

KoMarketing Associates

For these reasons, it’s important to consider whether your content focus is too narrow and what you can do to overcome stale articles, blogs, or other pieces that don’t drive (and keep) audience interest. There are several tools available for finding keywords and key phrases users are searching for in your industry. Focus Groups.

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7 Ways to Market to the Subconscious Brain: The Homer Simpson Guide to Content Marketing

Writing on the Web

That doesn’t include marketing, advertising, etc. Companies and brands are gathering the wrong information, because consumer surveys and focus groups can only report back what they consciously experience …and it’s falsified by biases and flaws. Blog this on Blogger. 8 out of 10 new product launches fail.

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Phony Testimonials and Dumb Social Proof

Writing on the Web

Social proof is a very strong persuasive tool and practically every sales page I’ve seen on the Web uses testimonials. “This product has only been used in testing and focus groups; here’s some feedback from initial reviewers.&#. Blog this on Blogger. Use Client Comments in Your Content Marketing.

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How to measure 5 popular social media channels

Online Marketing Institute

Blogger outreach A key component to many, if not most, social media campaigns are blogger outreach programs. These can offer some of the best mileage and results of any marketing tool. Measuring your success isn’t too difficult, either when you ask: How many bloggers wrote about you?

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Get Your Social Media Story Straight | Blogging and Content.

Convince & Convert

But I wasn’t the only person doing this, and by no means was I doing it any more than anybody else in the community. There were 20-30 of us posting regularly to make the community great and countless others lurking through the threads.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Consumers are using social media (especially Twitter) as a 1-800 line, and agencies should be helping their clients answer the social telephone by setting up listening posts and protocols, and trying marketing to customer service in real-time. Remember, the most important customer of EVERY company is Google. Between bit.ly

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. link] Don Ronlund Helpfulness might be your most effective sales tool. *5 5 Ways to Turn Helpfulness Into Marketing Greatness* [link] RT @jaybaer: [link] Maark Find and show how you can be helpful.