Convince & Convert

FEBRUARY 24, 2010

If a consumer emails a company, we’ve trained them to expect a response in a day or so. On a recent panel discussion we were on at AZIMA , she made a terrific point that if a consumer places a phone call, they’ll wait on hold 15 or more minutes. But, if they tweet your brand, they expect you to answer in seconds.

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Convince & Convert

JUNE 7, 2010

billion), and the founding of the Zappos Insights program (where companies can receive training on Zappos’ customer and culture-centric methods). The third section of the book covers Zappos’ sale to Amazon.com (for $1.2

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Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

JUNE 22, 2010

You have to train a select few of your salespeople to build business by demonstrating category expertise in social outposts. I wonder if social media training will be added to corporate continuing education programs. Do You Believe? How big a role social media will play in a company's success will be determined over time.

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Convince & Convert

AUGUST 18, 2010

Better question: How can we distribute social media knowledge across the entire firm, including ongoing training and knowledge sharing? How can we find the most influential bloggers and get them to write about our client? Hiring a “guru&# only works if that guru is steeped in training and change management.

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Convince & Convert

SEPTEMBER 20, 2010

One good New Years Resolution is to join other bloggers and take a step towards transparency from the companies who profit from your blog writing by NOT writing April 15, 2010. There's no shortage of bloggers out there and this move only serves to damage your union. What % are you sharing with me? Your UNION, P.U.B., great post!

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Convince & Convert

APRIL 13, 2010

[link] (win a free book from DaleCarnegie.com) [link] Chad Eljisr The Best Advice Has No Shelf Life: Dale Carnegie & Social Media Marketing [link] [link] ATI Attraction Mktg The Best Advice Has No Shelf Life [link] jillroth Caesar Milan. He rehabilitates dogs and trains people. Yep, I said it…The Dog Whisperer.

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Social Media Media Webinar Metrics Paid Search Agency 113

Convince & Convert

SEPTEMBER 21, 2010

We can provide excellent support and training at a fraction of the cost an agency would charge. We can provide excellent support and training at a fraction of the cost an agency would charge. We can provide excellent support and training at a fraction of the cost an agency would charge. can EVANGELIZE the PRODUCT SEEDING?and

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Social Media Media Webinar Metrics Paid Search Agency 151

Convince & Convert

MARCH 22, 2010

More from Convince and Convert Marketing Sideways to Win at Social Media The Social Media Reality Show The Social Media Train: Catch It While You Can Convince and Convert Recommends How to Introduce Social Media to Your Business (Danny Brown) Alexandra Kirsch and the Perfect Blogger Pitch (Danny Brown) How Not To Use Social Media (The Arkayne Blog) (..)

Paid Search Agency 108

Paid Search Agency Webinar Metrics Social Media Advertising Agencies 108

Convince & Convert

JULY 8, 2010

While it’s not that easy with online marketing, for the past two decades, email has been the leading retention marketing tactic, and the channel you can bank on to deliver a predictable revenue stream—provided that you’ve invested in building your own, permission-based list. Rohrs Thanks!

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Convince & Convert

JULY 22, 2010

The Leukemia & Lymphoma Society’s Team In Training (TNT) Program: The Leukemia & Lymphoma Society is a charitable organization focused on fighting blood cancers.

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Social Media Media Paid Search Agency Webinar Metrics 129

Convince & Convert

SEPTEMBER 21, 2010

You can also ask for training to make sure you’re using all the features to the best advantage. Check out this post from @ktvan on choosing the right one [link] [link] B2B Online Marketing Very informative! Don’t be afraid to ask for demonstrations or trial accounts (even if you’ve already had a trial with that provider before.)

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Social Media Media Paid Content Work Management 157

Convince & Convert

SEPTEMBER 20, 2010

More from Convince and Convert 7 Ingredients in the Perfect Twitter Profile 4 Detective Tricks to Find Your Customers in Social Media 7 Reasons Not to Put All Your Eggs in the Twitter Basket Convince and Convert Recommends Alexandra Kirsch and the Perfect Blogger Pitch (Danny Brown) How Not To Use Social Media (The Arkayne Blog) Facebook Vs. Twitter (..)

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Convince & Convert

JULY 13, 2010

Oh, and for those that think that “blogger outreach” counts as social exposure for your staff, don’t kid yourself. I mean, I could have spent all day every day training myself. Don’t cheat them of that opportunity. (Oh, It’s a big world out there.) reading about social media and trying different communities.

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Social Media Media PR Webinar Metrics 140

Convince & Convert

SEPTEMBER 1, 2010

If you train them to participate honorably and transparently and to expect “Engagement&# as a result of social participation – then they can expect to win. [link] bagarner Hmm…I agree with the concept – but not the title and summary. link] Joseph Manna Fantastic post, Jay.

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Convince & Convert

APRIL 8, 2010

But since everything is in the cloud anyway, I can certainly save things to Dropbox, especially those Keynote presentations that I'm itching to create with my fingers.

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Convince & Convert

MARCH 16, 2010

The site is exceptionally poor at welcoming and training new users , which may result in its high churn rate. Twitter success requires an understanding of the unique rhythms and cadences of the community, and a give first, get later mentality that is a bit counterintuitive at first.

Social Media 125

Social Media Media Paid Content Webinar Metrics 125

Convince & Convert

JUNE 30, 2010

Their intern is well-trained and they respond with good-natured humor to people. To Daniel Hindan: I think it’s funny how people are willing to pay a sales force commission but they’re missing the boat on what could be a free sales and referral system, by hiring an intern or training existing staff members about social media.

Social Media 129

Social Media Media Webinar Metrics Marketing & Strategy 129

Convince & Convert

AUGUST 3, 2010

Is Google training for a match-up? 3 Ways Facebook is Killing Your Website" [link] #sm #blogger via @jaybaer [link] Scott “@jaybaer: "R.I.P. Another wake up call and a definitive track on which some engagement efforts should be committed. Is there a surprise contender in the shadows? Now it gets interesting.

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Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

Is Google training for a match-up? 3 Ways Facebook is Killing Your Website" [link] #sm #blogger via @jaybaer [link] Scott “@jaybaer: "R.I.P. Another wake up call and a definitive track on which some engagement efforts should be committed. Is there a surprise contender in the shadows? Now it gets interesting.

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Convince & Convert

SEPTEMBER 20, 2010

Thus it seems that the very people that are today putting together the RFPs, often are the ones that have had no training in critical thought. Nor is it on their radar. Also, sound judgment is largely evident in hindsight, when the die has already been cast, and the results delivered (or not).

Social Media 116

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Convince & Convert

APRIL 27, 2010

Why can’t you make your FAQ a marketing and sales tool, instead of a necessary evil? Why can’t you find the Randys in your company, and let them train everyone else? I hope someone at US Airways reads this (unlikely) and signs Randy up to train their other employees on how being just a little human goes a long way.

Social Media 133

Social Media Media Webinar Metrics Marketing & Strategy 133

Convince & Convert

JUNE 28, 2010

The Arkayne Blog) Alexandra Kirsch and the Perfect Blogger Pitch (Danny Brown) Tagged as: content creation , content marketing , content optimization , content rationale report , social media tools Did you enjoy this blog post? link] jaybaer Defiinitely bloggers. link] #GIFB [link] jaybaer Excellent Jordy. Powerpoint authors.

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Social Media Media Webinar Metrics Marketing & Strategy 128

Convince & Convert

SEPTEMBER 20, 2010

For example, there is likely little value to a mother of becoming a fan or follower of the Pampers brand for the sheer sake of brand support – but she might benefit from a Twitter feed offering tips or linking to articles on avoiding diaper rashes or toilet training. An online marketing pro since 1994?

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Twitter CRM Business Paid Search Agency 147

Convince & Convert

SEPTEMBER 21, 2010

event, and the Techset blogger lounge. event, and the Techset blogger lounge. I didn't attend any of the big parties, minus #techkaraoke (and that ruled), just used the Blogger Lounge and the patio of Champions as main pivot points. Not only would I do it again, I'm ready to book now.

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