Blogger FAQ Media Plans Training 
Convince & Convert
MAY 11, 2010
Not in a “here’s our FAQ&# way, but in a vigorous, social media way. I would also make a point to solicit input from customer service and sales teams, as they have more day-to-day interaction with fence-sitters. Answer Man Once you’ve identified your top six questions, answer them.
Convince & Convert
APRIL 20, 2010
white paper from @jaybaer and @chrisbaggott [link] #blog #smm [link] arikhanson Bloggers: Does your blog have a long tail? new white paper from me and @chrisbaggott) – [link] /via @jaybaer [link] jeffespo RT @arikhanson: Bloggers: Does your blog have a long tail?
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Convince & Convert
JULY 21, 2010
The FTC encourages social media policies be in place and reviewed. Remember all the hubbub last fall when the FTC released its Guidelines for Blogging and Social Media ? Marketers have a responsibility to ensure that bloggers are providing disclosure and that statements are not misleading or unsubstantiated.
Online Marketing Institute
JANUARY 4, 2011
Unless they’re mentioned in the news, do they really have interesting content that you – as a blogger/journalist - would want to link to? Links Let’s be real. Who would really want to link to a corporate website? What do people like to link to? White papers? Case studies? Informative how-to blog posts?
Convince & Convert
FEBRUARY 24, 2010
If a consumer emails a company, we’ve trained them to expect a response in a day or so. You of course want to be responsive to your customers in social media, but disproportionately so? 6 things you need 2 incorporate into your social media plan. But, if they tweet your brand, they expect you to answer in seconds.
Convince & Convert
JUNE 22, 2010
You have to work on a pilot program – maybe even in secret – to show social media’s impact on customer satisfaction. You have to train a select few of your salespeople to build business by demonstrating category expertise in social outposts. Do You Believe?
Convince & Convert
JUNE 3, 2010
link] BTCustomerstreet [link] – What BP Can Learn from Umpire Jim Joyce #BTCustomerstreet sue_anne While BP has admitted responsibility for the oil spill, corporations like this are well trained to not issue the apology for fear that it will be held against them in the future. It's unfortunate. It's unfortunate.
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