Chris Koch

MAY 27, 2010

Another sign of a great event is the people it attracts. I met two of my favorite B2B bloggers at the event: Christine Kerley (AKA @ cksays ) who writes CK’s Blog and Jeff Cohen (@ jeffreylcohen ) who, along with Kipp Bodnar writes the Social Media B2B blog.

Mobile Marketing 100

Mobile Marketing B2B Marketing Mobile Advertising B2B 100

Chris Koch

MARCH 19, 2010

For example, the number of RSS subscribers bloggers have, the number of comments to the blog post, the number of page views, etc. For example, when SMEs speak at conferences, they can engage conference attendees before, during, and after the event to follow threads of conversation through to their conclusion. Gather research.

Social Media 100

Social Media B2B Thought Leadership Peer-to-peer Media 100

Chris Koch

OCTOBER 6, 2009

salespeople screaming for a brochure today or an event tomorrow). Marketers need to talk to subject matter experts inside the company, influencers outside the company (analysts, academics, bloggers, journalists), and customers. To consistently beat competitors, that content needs to remain relevant and targeted. Audit content.

Planning 100

Planning B2B Thought Leadership Paid Search Agency Thought Leadership 100

Chris Koch

OCTOBER 6, 2009

salespeople screaming for a brochure today or an event tomorrow). Marketers need to talk to subject matter experts inside the company, influencers outside the company (analysts, academics, bloggers, journalists), and customers. To consistently beat competitors, that content needs to remain relevant and targeted. Audit content.

B2B Thought Leadership 100

B2B Thought Leadership Planning Thought Leadership Paid Search Agency 100