WebMarketCentral

FEBRUARY 20, 2008

Marketers Can Buy Buzz by MediaPost Online Spin Max Kalehoff of Clickable presents some interesting findings on the (highly positive) correlation between media spending and word-of-mouth "buzz." While the research was focused on commercial packaged goods, the findings likely apply across a broader range of B2C and B2B products and services.

Brand Identity 20

Brand Identity Branding Marketing & Strategy Best Practices 20

Hubspot

JANUARY 17, 2014

They also positioned the Mac as a "cool" product -- something that had not been done before. This campaign helped differentiate the company against other fast-food restaurants by targeting a topic that their audience really cares about. And we can still see the positive effects of that approach now. They were also shared 3.74

Paid Search Agency 28

Paid Search Agency Campaigns Advertising Agencies Planning 28

WebMarketCentral

MARCH 5, 2008

"Right or wrong, do something" by iMedia Connection Michael Estrin writes in praise of marketing experimentation—trying out non-traditional tactics in order to break through the clutter of advertising and create positive impact for brands. What's the Deal with All the Boring Voicemail Greetings? Good question!

Best Practices 20

Best Practices Web 2.0 Paper SEM 20

Convince & Convert

SEPTEMBER 8, 2010

Be Business-Friendly It wasn’t that long ago that MySpace wasn’t just big, it was positively cool. link] Howie at Sky Pulse Media Hi Jay I agree with most things you posit here. But I am positing that Facebook is doing exactly what Myspace did, and worse they are going to have major investors fleeced. Cutting edge.

Paid Content 136

Paid Content Facebook Paid Search Agency Advertising Agencies 136

Webbiquity

JANUARY 20, 2015

To a first level connection we can simply send a message, 2nd and 3rd level connections might get an invitation or an introduction,” guest blogger Viveka von Rosen (again) succinctly explains how best to utilize this communications framework. Cracking the #LinkedIn Profile Code by Social PR Chat.

Linkedin 100

Linkedin Paid Content Planning Paid Search Agency 100

Convince & Convert

MARCH 18, 2010

Whereas not everything maps neatly to a sale from a single tweet, Olivier Blanchard makes a good point differentiating between financial and nonfinancial impacts. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Hinge Marketing

JULY 21, 2022

Their expertise is vital to differentiate your content and provide value. Updating and republishing this content sends positive signals to search engine algorithms and often results in higher rankings and increased traffic. These supports will help your comment stand out from other quotes flooding journalists’ and bloggers’ inboxes.

Paid Content 92

Paid Content CMS Development Lead Ranking Work Management 92

Single Grain

JULY 1, 2021

Most bloggers feel they must add those links and that it's a sacrifice they have to make in order to appease the oh-so-cruel Google God. When you think about the major characteristics of shady bloggers, one common trait they all share is that they never link out to anyone. 1) Link Out to Small-Time Bloggers. Well, no more!

PageRank 140

PageRank SEO Marketing Budget Lead Scoring 140

SnapApp

DECEMBER 14, 2016

Instead of launching a new content platform, consider buying a media platform or blogger site that your audience is already engaged in. Knowing the EXACT pain pints of your target audience and providing massive value up-front, and at no-cost, will help build immediate trust AND position you as the answer to their problems. Back to top.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Webbiquity

MAY 14, 2013

J-P De Clerck makes a comprehensive case for corporate blogging—as long as it isn’t done the “wrong” way: “It’s traditional PR in a new package: corporate blogs as a way to shout how great they are.” Better yet, invite those experts to share their knowledge on your blog as guest bloggers. What’s your view?

Resources 100

Resources Tips Blogger Social Media 100

Sprout Social

OCTOBER 17, 2016

PR & recruitment: PR and recruitment content is often related. This content should should consist of company news, behind the scenes peeks of your company and other content that shows your brand in a positive light. Curate quality content to share on your feed. With Instagram the bulk of the content lives within the app.

Paid Content 111

Paid Content Social Media Social Marketing Paid Search Agency 111

Directive Agency

JULY 26, 2016

The last thing you want with SEO is to be left in a worse position than where you started, because penalties are very difficult to recover from. If you are an in-house marketing team picking an SEO company you need to look for the following things – Some positive signs (How we do business). ProsperityMedia.com.au // Twitter.

Paid Search Agency 76

Paid Search Agency Advertising Agencies Ad Agencies SEO 76

Hubspot

FEBRUARY 11, 2013

Guest blogging is a great way to get in front of a new audience and expand your reach , so you should probably send the same exact pitch to every relevant -- and irrelevant -- industry blogger you know. Nothing says "good sport" like a company who uses their competitors' shortcomings (called out by name) as a differentiator.

Paid Content 28

Paid Content Work Management Marketing Management Marketing Budget 28