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75 PPC Influencers Who Are Changing The Game

Atomic Reach

While conducting their search, about half of users cannot differentiate between PPC links and organic links in search engines. She wrote “Web Marketing for Dummies” and a series of other e-books on PPC. Andrew Goodman is a founder at Page Zero with a goal to bring some structure to the chaotic SEM segment.

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Does Chasing Content Marketing ROI Cause Us to Lose Sight of the Long Game?

Content Standard

Best practice and all the gurus in the world tell us that content marketing is a long game—that it takes time to bed in and start to see results. Some leading marketing thinkers even say that a one-year marketing plan is in fact a redundant strategy because things change so quickly in the modern marketing world.

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Digital Marketing for Small Business: Here’s How You Can Do It

Salesforce Marketing Cloud

Digital marketing for small businesses can be tricky at first, but it’s a crucial skill that helps SMBs connect with their community and customers. Now SMBs can go small and big with digital marketing tools that once seemed reserved for large corporations with generous marketing budgets.

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The Power of Integrated Marketing: How Owned, Earned, Paid, and Shared Media Can Drive Visibility in a Zero-Click World

Hinge Marketing

As the world’s largest platforms strive to grow their dominance of the online user’s experience, marketers need to take a more comprehensive, multi-layered approach for their firms to survive and thrive. This comprehensive approach is called integrated marketing communications. What is integrated marketing communications?

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Hiring a SEO Agency? 45+ Experts Tell You What to Look For & Avoid!

Directive Agency

You’re reading this because you’re interested in hiring a top SEO company that can exceed your company’s marketing KPI’s. I tweet about #marketing #seo and #business – Contributor to @Entrepreneur and @GulfBusiness. Go with someone that already knows how to market successfully for your business.