Convince & Convert

AUGUST 31, 2010

Yet, Mitch doesn’t see it happening in social media. Some Bloggers respond to the comments and some don’t. I have tremendous respect for blogger that are not too busy to at least acknowledge comments with a simple “thank you.&# He writes: There is not much conversation going on at all.

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Convince & Convert

SEPTEMBER 21, 2010

Social media strategists should help to do just that – build strategy – but I believe execution, especially blogger relations, needs to become part of overall media relations. I might add; Social Media can be managed by a junior marketing person. I don’t think social media is a fad (clearly).

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

B2B Marketing Zone Posts

DECEMBER 1, 2010

Take a look at a couple items in the news last week: The Palms Hotel in Las Vegas is providing perks to guests based on their Klout score (an assessment of social media influence)**. People are now curating lists of the most influential bloggers by Klout score. B2B strategic marketing consultant’s value proposition. ReTweeting.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Convince & Convert

JULY 13, 2010

Oh, and for those that think that “blogger outreach” counts as social exposure for your staff, don’t kid yourself. 2 – Agency culture demands/requires different behaviors than corporations. 3- Agencies allow you to experiment and fail with social media – a critical part of the process. It’s a big world out there.)

Social Media 140

Social Media Media PR Webinar Metrics 140

B2B Marketing Zone Posts

AUGUST 3, 2010

Free Download: 2010 Online Marketing Blueprint. Talk of any online brand building exercise and Corporate blogs will emerge as the cheapest, most effective and easily manageable solution. But where can a conscientious business blogger find free, legal images to use on their blog? Demand Generation (91).

Ning 40

Ning Paid Content Facebook Sales Management 40

Convince & Convert

SEPTEMBER 1, 2010

There’s a very good reason that digital marketing is evolving in similar patterns to the project management methodologies developed to accommodate the pace of internet development. Pace of change and therefore long term uncertainty demands it. link] Maria Ross I love this, Jay.

Social Media 121

Social Media Media Paid Search Agency Advertising Agencies 121

Convince & Convert

AUGUST 25, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Starbucks the Most Dangerous Competitor to Facebook?

Paid Content 145

Paid Content Facebook Paid Search Agency Advertising Agencies 145

Convince & Convert

JULY 9, 2010

Now, in what seems like decades later (in social media years), transparency and authenticity might well be referred to as “best practices” in any engagement activity. The blogosphere is especially demanding of something “real.”

Personalization 123

Personalization Paid Search Agency Transparency PR 123

Convince & Convert

SEPTEMBER 20, 2010

Donald Trump gets it right on The Apprentice, when he demands critical thinking on the spot.

Social Media 116

Social Media Paid Search Agency Media Advertising Agencies 116

Convince & Convert

SEPTEMBER 23, 2010

As a “sole&# proprietor, I have a hard time wearing every hat well—the social media and marketing, the accounting (ugh), the actual speaking and consulting… But I do address each of those demands every day. But just for a day. But just for a day. But just for a day.

Social Media 149

Social Media Media Paid Content Webinar Metrics 149

Convince & Convert

JUNE 16, 2010

And exceptional businesses are realizing tangible, meaningful outcomes using social media & mobile marketing. Create Demand, Not Messages Success with “social” marketing is becoming less about creating desire, positive sentiment or aspiration among customers. It’s more about demand creation.

Social Media 120

Social Media Paid Content Media Webinar Metrics 120

Convince & Convert

SEPTEMBER 20, 2010

link] jaybaer What's really fascinating to me is that people demand interaction on Twitter, yet the 140 character mechanics and such make it logistically inferior to achieve that interaction (certainly in any sort of archivable, truly threadable fashion). An online marketing pro since 1994? The rich get richer.

Twitter 148

Twitter CRM Business Paid Search Agency 148