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Writing on the Web

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How to Harness the Power of Social Media

Writing on the Web

The great thing about advertising via social media is the personal interaction between the potential customer and service. Advertising on channels such as Facebook allows you to generate custom audiences, which can become huge assets. Guest post by Cassie Phillips : Cassie is a tech blogger who specializes in marketing.

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E-Newsletter Review: How’s Your Ezine?

Writing on the Web

If all you’re doing is publishing good information, without personality, without offers, what’s the point? Further interaction with you is necessary before someone will “buy&# into your services. But they do want valuable, relevant information and opportunities to interact with professionals they like and trust.

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How Blogging Is Like Playing Tennis

Writing on the Web

Customers will not be flocking to your door just because you are blogging (or Tweeting for that matter). It allows for feedback and interactivity, so you can get a sense for what your readers (or customers) think. I think it would help many people stop making excuses and start publishing at least twice a week.

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3 Online Marketing Tasks: Get Found, Get Known, Get Clients

Writing on the Web

Are you converting readers to customers? . Do you need to offer more ways for people to interact with you? Scribe SEO optimization – measure your content for SEO results before you publish. Blog this on Blogger. Share this on LinkedIn. Are your landing pages clean and clear? What about you?