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Off-Page SEO: What It Is & Why You Need It [+a Helpful Checklist]

Hubspot

While some of the factors are based on website content and performance, Google also gathers its understanding of your website through sources outside of your domain. That's because Google is built on PageRank, an algorithm that looks at a page's backlinks for quantity and quality. That's why off-page SEO is so valuable. Link Building.

SEO 93
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Defining Link Metrics that Impact SEO Link Building Development

KoMarketing Associates

There are SEO-specific link building tools that mash-up various metrics such as those listed above to create scores for links, and pages and domains that links are located on. Open Site Explorer Domain / Page Authority, mozRank, and mozTrust. Website’s number of domain-specific links (via Open Site Explorer).

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Best Cool SEO Tools of 2010

Webbiquity

Fortunately, however, in response to massive and severe blowback from the search marketing and SEO communities, Google relented two months later and fixed the keyword tool. Comprehensive 2010 SEO Guide to Keywords by Bruce Clay. Pear Analytics. My Site Grader. Reviews of SEO Tools.

SEO 100
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What's the Deal With Guest Blogging? Deconstructing Matt Cutts' Post

Hubspot

Stay away from blogs that are maintained mostly by outside content, unless it''s a community of bloggers -- for example, Social Media Today. I think that''s okay, but this strategy shouldn''t be 100% of your efforts (Note: I''m not talking about community-driven sites. Focus on a niche that''s key to your audience.

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Quora Marketing Guide 101: How to Promote Your Brand on Quora the Right Way

Webbiquity

Answering questions in such a way that you offer real value while also subtly promoting your business and nudging them towards your site (links to your domain are fine, as long as they are topically relevant). It hosts millions of questions, thousands of active communities (similar to mini forums), and has a highly engaged audience.

Promotion 292
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The Guide to Building Linked Unstructured Citations for Local SEO

Moz

But a close read of the local search marketing community these days points up an increasing emphasis on the value of unstructured citations. Your goal with linked unstructured citations is to build your community footprint and your authority simultaneously. Locally relevant links from domains/pages about Bottger’s locale.

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How To Develop An Outreach Strategy: 15 Tips From Experts

BuzzSumo

The benefits of tapping into major influencers and communities is obvious: they help spread your content/brand to a wider audience. Kristi Hines , Freelance Writer and Blogger. I have never believed in, for example, blogger incentives such as sending them ipads to get into bed with them. Try BuzzSumo.

Outreach 114