Paul Gillin

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B2B Blogging Excellence

Paul Gillin

As an established presence in a community with few other bloggers, Cahill is a big fish in a small pond. His advice to prospective b-to-b bloggers: “Be prepared to stick with it for a while; it takes a couple of years to build up your presence. The secret is the lack of competition. And as we know, Google loves blogs.

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Social Marketing Hangover

Paul Gillin

I’ve talked to several companies recently that have information-rich community websites that are going nowhere. The time when a clever blogger could amass an audience of 30,000 loyalists in a year has passed. Success comes from building community one brick at a time. It takes patience to get there. Lack of understanding.

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Attack of the Customers: The Pampers Dry Max Crisis

Paul Gillin

It brought two groups of “mom bloggers” to Cincinnati to meet with executives and scientists and address their questions. You can’t join a community at a time of crisis. Basically, when critics become convinced you can’t do anything right, then you can’t. Fox says the experience was a critical teaching point.

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Eloqua’s Innovative Blog Tree

Paul Gillin

For not a lot of money (you can outsource the design overseas), the community got attention it couldn’t buy with thousands of dollars worth of list rentals. We are also urging bloggers who are not present on the “tree&# to tag themselves as well.) According to founder Dave Vellante, the graphic hit Digg.com and traffic exploded.

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