SpotMe Blog

NOVEMBER 15, 2023

One of the most impactful channels to use when launching a pharmaceutical product is strategic events. When done well, pharma product launch events create buzz, educate HCPs, and motivate sales reps and leadership. Align messaging across all channels for consistency in your pharma marketing strategy. Generate media buzz.

Practices 52

Practices Webinar Metrics Product Peer-to-peer 52

Convince & Convert

SEPTEMBER 14, 2010

However, for marketers, a social media address is insufficient to manage that channel. We need to relate that contact to the networks where they participate, which requires we build programs tailored to each of those channels. through a new channel. Write your messaging to the personas and build your lists based on the tags.

Social Media 124

Social Media Work Management Marketing Management Media 124

Convince & Convert

APRIL 22, 2010

In other cases, they are the new influencers, bloggers and taste-makers. If you’re considering “social media&# as a way to build loyalty among your existing customers, moving them from a relationship rooted in transactions to a symbiotic relationship anchored in advocacy, there are dual alternatives: 4.

Social Media 130

Social Media Paid Content Media Advertising Agencies 130

Convince & Convert

APRIL 8, 2010

Before that fabulous, glorious day, one of my jobs at home was to jump up and twist the channel knob at the whim of my parents, like some sort of orthopedic carpal-tunnel experiment gone astray. The thing I found hugely frustrating about the iPad is lack of multi-user support. randygiusto yeah, interesting non-multi-user experience.

Paid Search Agency 138

Paid Search Agency Content Social Media PR 138

B2B Marketing Zone Posts

JUNE 9, 2010

Buzz Marketing for Technology , May 26, 2010 In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.” Builds loyalty. Don’t stop the dialog.

Paid Content 40

Paid Content B2B Marketing Marketing Management B2B 40

Webbiquity

APRIL 29, 2014

How can paid and organic content promotion channels be used together most effectively? Creating a Multi-Channel Content Marketing Strategy by BlueGlass. Many SEO companies do the same with their outreach to bloggers. How can social, PR, SEO, and online advertising efforts be coordinated to maximize brand visibility?

Paid Content 100

Paid Content Brand Identity Branding Multi-Channel 100

SnapApp

DECEMBER 14, 2016

Instead of launching a new content platform, consider buying a media platform or blogger site that your audience is already engaged in. Tell your story using all available multi-media. Both groups can help share new content and company news to increase awareness and generate buzz within their networks. Consistently wins.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62