Humans of Marketing: Erik Bowitz
Conductor
DECEMBER 10, 2019
Tektronix is a very large business, so normally processes and projects can take a very long time to develop—you have a lot of stakeholders, and you need buy-in and what not—but this hackathon event was a breath of fresh air because it was very much about understanding a best practice, identifying a gap, and then making a change, within a day.
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