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Humans of Marketing: Erik Bowitz

Conductor

Tektronix is a very large business, so normally processes and projects can take a very long time to develop—you have a lot of stakeholders, and you need buy-in and what not—but this hackathon event was a breath of fresh air because it was very much about understanding a best practice, identifying a gap, and then making a change, within a day.

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The Evolution of Product at Buffer and the Next Step: We’re Hiring a VP of Product

Buffer

million buying out our main VC investors. We narrowed in on bloggers, individuals, and small business owners. Since our product was most valued by and most active among small business customers, we leaned into that and launched Buffer for Business with new pricing plans tiered up to $500/mo. Customer Churn: 4.76%Net

Product 94
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Best of 2007: Articles and Blog Posts on Strategy and Branding

WebMarketCentral

Marketers Can Buy Buzz by MediaPost Online Spin Max Kalehoff of Clickable presents some interesting findings on the (highly positive) correlation between media spending and word-of-mouth "buzz." Can you buy customer loyalty?

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16 Enigmatic Business Blogging and Other Marketing Stats

Webbiquity

There are approximately 250 million blogs online today, and this number doesn’t even include blogs on Google’s Blogger platform, which does not disclose usage statistics. 45% have reached out to a blogger to inquire about a product when considering a purchase, and 84% buy products based on the content they find on blogs.

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Content Around the Globe: The Travel Writing Niche (It Ain’t All Glam)

ClearVoice

John utilizes his project management and branded content strategist skill sets to differentiate himself, and we’re grateful that he’s willing to share his insights. Do you think there’s any sort of education or background that can better position someone to be a professional travel writer?

Content 84
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Marketer of The Month Podcast- EPISODE 107: Irish Tech Unicorn Intercom’s Co-Founder Des Traynor on Navigating Competition, Copycats, and Customer Acquisition

Outgrow

But most of the time, if you’re in if you’re operating from a position of strength, and you actually believe in your own company, and believe in your team, you should kind of tune out copycats, but you should always observe the competitive landscape. And you should price that in when you make any decision. You say sales.

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13 Best Keyword Research Tools to Boost Your Organic Traffic

Optinmonster

We start out with our top picks for the best keyword research tools and walk you through how to use these tools to find keywords you need to optimize your content for better search positioning. SEMrush Pricing. Ahrefs Pricing. MonsterInsights Pricing. Pricing starts at $99.50/year. AnswerThePublic Pricing.