Marketing Craftmanship

JUNE 7, 2011

More importantly, let’s assume this “Snob Effect” on online customer reviews has implications in other businesses, where socio-economics and personal status are factors in the selection of a product or service, and where online customer reviews for those businesses are readily available.

Ethics 100

Ethics Opinions Blogger Marketing Proposals 100

MLT Creative

APRIL 29, 2011

” May 9-11 , WOMMA Chicago, IL: The Word of Mouth Marketing Association’s annual spring conference will provide marketers with in-depth knowledge on WOM and social media marketing. Now accepting applications for the next conference, themed “Tinker, Noodle, Obsess.” May 20-22 , SheCon’s 2011 New Media Expo Ft.

Advertising Agencies 40

Advertising Agencies B2B Marketing WOM Web 2.0 40

Convince & Convert

APRIL 28, 2010

Same with the message board trolls, who are all too easy to overlook in favor of bloggers and Twitterers. Imagine you are a business that has a customer database that includes age, income, email address (and probably several other fields). It’s entirely possible she is a Mass Influencer. Let’s break this down.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

SEPTEMBER 20, 2010

None of that is impacted in the slightest by whether you’re selling to consumers or other businesses. B2B seems to be harder as businesses aren’t seen as ‘people’…which is weird as the last time I checked, most businesses are made up of people. Happy Christmas and New Year.-=

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

JULY 14, 2010

Putting social media in the context of the strategy and business outcomes is absolutely essential to increasing uptake. There is nothing new about social media; it's just modern WoM. There is nothing new about social media; it's just modern WoM. From twenty feet above you tell the business man: Look on twitter.

Social Media 136

Social Media Webinar Metrics Media Marketing & Strategy 136

Martech Advisor

OCTOBER 18, 2019

.” So, what do word of mouth (WoM) and going viral mean in this context? ” Often described using terms such as WoM, buzz, viral, or publicity, earned media is achieved exclusively through organic activities. A journalist, blogger, or customer can talk about their experience of using your products/services.

Practices 43

Practices Examples WOM Media 43

Convince & Convert

APRIL 22, 2010

We’d all be much better off if we stopped lumping everything under the social media, and instead focused more on the SPECIFIC outcomes that socialization of business can produce. In other cases, they are the new influencers, bloggers and taste-makers. link] [link] Hot In Business Is Social Media Too Big For Its Britches?

Social Media 129

Social Media Paid Content Media Advertising Agencies 129