Convince & Convert

APRIL 15, 2010

To be on the same list (much less on top) with bloggers for whom I have tremendous respect and admiration ( Valeria Maltoni , Lee Odden , David Meerman Scott , and many others) is a real affirmation for what I’m trying to do. Now I must dig a bit and clarify what those intentions truly are. Thanks for the homework~!

Paid Content 124

Paid Content Content Marketing Paid Search Agency Planning 124

Convince & Convert

APRIL 28, 2010

Same with the message board trolls, who are all too easy to overlook in favor of bloggers and Twitterers. Imagine you are a business that has a customer database that includes age, income, email address (and probably several other fields). It’s entirely possible she is a Mass Influencer. Let’s break this down. Good stuff.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

AUGUST 11, 2010

Arizona Diamondbacks are so bad, I’m taking my business elsewhere. But, I’m excited by the possibilities, eager to get our kids set up in what I think will be a terrific situation, fired up about our new home, and eager to get integrated into the Indiana social media community. So, Bloomington it is. Very cool town.

Social Media 115

Social Media Media Webinar Metrics Marketing & Strategy 115

Convince & Convert

JULY 26, 2010

Basically, it’s everyone’s intention to tell their story and to share it. Let’s say you’re a small business owner who wants your brand to appear in Google when someone searches for your product or service in your area. But what if you’re a big business with lots of SEO already? Spread the net.

Social Media 115

Social Media SEO Marketing Websites PR 115

Convince & Convert

SEPTEMBER 20, 2010

None of that is impacted in the slightest by whether you’re selling to consumers or other businesses. I’ve asserted that B2B social media tactics vary from B2C, in that they are typically rooted in consumer education and thought leadership, and thus require deeper layers of interaction. .&# Happy Christmas and New Year.-=

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

JUNE 22, 2010

The problems with that are clearly one of culture (truly believing that every customer is a reporter), and of definition (thinking that social media is somehow driven by Twitter and Facebook). You have to work on a pilot program – maybe even in secret – to show social media’s impact on customer satisfaction.

Social Media 130

Social Media Media Paid Search Agency Budget Programs 130

Convince & Convert

SEPTEMBER 21, 2010

It looked like a great one, and my best intentions of attending were abruptly detoured in the chase for new biz. Social Media 101 Explained by the Best Fishing Analogy EVER =-. It looked like a great one, and my best intentions of attending were abruptly detoured in the chase for new biz. Sessions start October 5.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

APRIL 1, 2010

Get Your Social Media Story Straight [link] /via @AmberCadabra [link] Kelly Rusk This kind of analysis is why you need to hire @jaybaer. That certainly was not my intention. It's really fundamental marketing principles, just viewed through a modern, social media marketing prism. That certainly was not my intention.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Convince & Convert

MAY 20, 2010

Social media does take time, however, it'll take far less time if people, businesses, and companies work from ways that already work versus ways they're not really sure about. Coca-Cola just took me on a free trip to Shanghai with 22 other bloggers from Australia and Asia. We must set out with intention.

Social Media 116

Social Media Webinar Metrics Media Paid Search Agency 116

Convince & Convert

APRIL 14, 2010

Our intentions to help are genuine, but yes, there is that indirect marketing piece. Our intentions to help are genuine, but yes, there is that indirect marketing piece. Our intentions to help are genuine, but yes, there is that indirect marketing piece. Tami loritwilliams Great post!

Social Media 128

Social Media Media Paid Search Agency CAN-SPAM 128

Convince & Convert

MARCH 3, 2010

Communicate with Content After strategic thinking, the key to social media success is content creation. Help clients take their message to consumers directly, impacting purchase intent by providing truly helpful information at the right time in the buying cycle. Great insight. The game is going to change in a big way very soon.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Convince & Convert

MAY 11, 2010

During my 15 years of Web site strategy and usability work (before I got all social media on you) I very much tried to live by the two-click rule (discover the most common questions customers have about your business, and answer them on your site within two clicks or fewer). Social media makes it possible.

FAQ 137

FAQ Top of Funnel Paid Search Agency Social Media 137

Industrial Marketing Today

OCTOBER 26, 2009

The primary reason for high bounce rates is a strong disconnect between the visitor’s intent for coming to your site and the purpose of the page where they land. You do want your Home page to rank high here if your intent is to increase awareness about your company and its industrial valve line. What’s the solution?

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

Convince & Convert

FEBRUARY 9, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Is Twitter for Business Even Worth the Trouble? Tying Together Social Media and Corporate Social Responsibility Do You “Like&# How I Look In These Jeans? It’s a constant.

Social Media 119

Social Media Webinar Metrics Media Paid Search Agency 119

B2B Marketing Zone Posts

AUGUST 3, 2010

The 20 craziest things you can do on Twitter - grow - Practical Marketing Solutions , July 7, 2010 OK, we’ve heard all the great business success stories about connecting and learning through Twitter. Do You Plan For The Content Experience? Audience: Business Executives and Marketing Leaders. REQUIREMENTS.

Ning 40

Ning Paid Content Facebook Sales Management 40

Convince & Convert

AUGUST 3, 2010

Indeed, the recently announced integration between Facebook and Amazon shows Facebook’s true intentions in this area – to use the social connectivity data that ONLY Facebook has to power massive advances in customization and relevancy of information on the Web at large. Make that, Section-8 housing for your small business.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

Indeed, the recently announced integration between Facebook and Amazon shows Facebook’s true intentions in this area – to use the social connectivity data that ONLY Facebook has to power massive advances in customization and relevancy of information on the Web at large. Make that, Section-8 housing for your small business.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

APRIL 22, 2010

The difficulty in telling your boss that social media isn’t a fad is magnified substantially by the fact that you and she may be looking at social media through entirely different prisms. 5 Primary Ways to Use Social Media If you’re focused primarily on prospective customers and building awareness there are two options: 1.

Social Media 128

Social Media Paid Content Media Advertising Agencies 128

Convince & Convert

SEPTEMBER 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Twitter for Business Even Worth the Trouble?

Twitter 145

Twitter CRM Business Paid Search Agency 145

Convince & Convert

SEPTEMBER 2, 2010

When was the rule written that business had to be all-business? The ability to make or consume social media from an array of mobile devices increases the convenience factor (and the pressure on my wi-fi router) immensely. Social media is fun because it’s hard. Especially the small businesses.

Social Media 153

Social Media Media Webinar Metrics Marketing & Strategy 153

Convince & Convert

JUNE 16, 2010

And exceptional businesses are realizing tangible, meaningful outcomes using social media & mobile marketing. So, as a next step ask yourself… 1) What does your business already do — that it could “digitally extend&# to customers — based on what you already know customers are doing or willing to do?

Social Media 119

Social Media Paid Content Media Webinar Metrics 119