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Off-Page SEO: What It Is & Why You Need It [+a Helpful Checklist]

Hubspot

That's because Google is built on PageRank, an algorithm that looks at a page's backlinks for quantity and quality. This is why it's important to consistently engage your community on social media and use it for content distribution. A link from the National Dog Association weighs more than one from a lifestyle blogger.

SEO 91
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The Ultimate Guide to Google Search Console in 2018

Hubspot

According to Google, whether you’re a business owner, SEO specialist, marketer, site administrator, web developer, or app creator, Search Console will come in handy. Make sure you’re using your business (not personal) account if it’s a business website. However, a heavily skewed link distribution ratio isn’t ideal.

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Best of 2008: SEO Guidance, Part 3

WebMarketCentral

TrustRank—Google and Yahoo versions), and underappreciated concepts related to modern search (for example, Yahoo Personalized PageRank and HarmonicRank) capable of inducing a deer-in-the-headlights stare from many if not most SEO practitioners.

SEO 20
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18 (of the) Best SEO Link Building Guides of 2011

Webbiquity

How can you leverage business relationships and giveaways to quickly build quality backlinks? Himanshu Sharma outlines a dozen link-building tactics along with the estimated required time to execute each, for example: “Leverage business relationships of your client. ” The Panda Reaps – Is Article Marketing Still Viable?

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How to Find & Fix Duplicate Content on Your Website

seo.co

There are cases when similar or potentially duplicate pages must be published, such as SEO for small and big businesses. Instead, expand on both services and make the information very specific to each business segment. Press releases being distributed across the Web. Avoid publishing the same or similar information.

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How To Develop An Outreach Strategy: 15 Tips From Experts

BuzzSumo

Kristi Hines , Freelance Writer and Blogger. My main business is creating content for others, so my goal for outreach is to promote the content I’m creating (primarily blog posts) for increased traffic, social engagement, and links. I have a real bug-bear with any business objective to be solely to build links.

Outreach 114
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The Guide to Building Linked Unstructured Citations for Local SEO

Moz

You already know that any local business you market has to have the table stakes of accurate structured citations on major platforms like Facebook, Yelp, Infogroup, Acxiom, and YP. reference a local business’ complete or partial contact information, that’s called an “unstructured citation.” You can enjoy her previous articles here.