Want to be Trusted? Here’s a Crash Course in Brand Journalism
Content Marketing Institute
FEBRUARY 1, 2019
? If your company wants to be seen as a media outlet, your brand journalism can’t be light on ethics, riddled with errors, and sopping with self-interest that suffocates readers. They have no choice – their readers or viewers are the central cog of the business. Real journalism is about building an audience by telling true stories.
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