Crimson Marketing

JULY 2, 2014

Scott is the godfather of marketing technology and well known as the author of the Chief Marketing Technologists Blog at chiefmartec.com. The post Scott Brinker, Ion Interactive’s Co-Founder and CTO: Hacks, Stacks and Apps—The New Tools of Technology Marketing [Podcast] appeared first on. Marketing Technology Podcasts'

Tools 100

Tools Top of Funnel Digital Marketing Funnels Sales Qualified Leads 100

Crimson Marketing

OCTOBER 29, 2015

57% of #B2B marketers rank blogs as the most important content type they create #blogging Click To Tweet. Almost all marketers (93%) are using Facebook as a marketing tool, the most of any social media network; Twitter is second (79%), followed by LinkedIn (71%).” Mobile video: . 29% of video viewing in the U.S.

Trends 100

Trends Planning Mobile Advertising Verticals 100

Crimson Marketing

APRIL 15, 2015

40% of #B2B buyers most frequently share blog posts Click To Tweet. Even though integrating marketing tools is a problem for many companies, they are still choosing marketing technology to help bridge the gap between Sales and Marketing: 87% of top-performing firms employ a #marketingautomation platform Click To Tweet.

Trends 100

Trends Peer-to-peer Paid Social Agency Case Study 100

Crimson Marketing

JUNE 3, 2013

Are you optimizing your social platforms, blogs, email campaigns, etc to get your message across to your audience? If not, this is definitely a tool that can alleviate stress and clarify deadlines. . Make sure you’re staying on track, and utilizing the easily accessible tracking tools provided across each of your channels.

Loyalty 100

Loyalty Ad Building Thought Leadership Content 100

Crimson Marketing

SEPTEMBER 26, 2014

Recent research on the efficacy of web and marketing analytics tools like Google Analytics for professional services marketers makes the lesson clear. To better understand the practices of our 500 firms (both average-growth and high-growth), we asked them to rank both their usage of a wide variety of tools.

Analytics 100

Analytics Paid Search Agency Work Management Marketing Management 100

Crimson Marketing

MAY 1, 2015

Brand research: “Over 70% of B2B buyers use social media as a research tool. More than half of B2B decision makers “start their buying journey with informal research, using search engines and business blogs to research products, problems, and solutions. Vendor blogs. ” Most Influential Research Channels.

Peer-to-peer 100

Peer-to-peer Buy Process Top of Funnel 100

Crimson Marketing

AUGUST 29, 2013

The thought leadership of others can spur great ideas for your own blog posts and marketing messages. While it may be difficult to create a video with a million views, it’s not as impossible to create a sharable useful tool. LISTEN FIRST. It can also create a conversation between you and other industry leaders. MAKE IT VIRAL.

Content 100

Content Thought Leadership Marketing Mix Viral Marketing 100