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The Founder Interview Series #35: James Creech, Paladin

Webbiquity

That’s the essential insight behind influencer marketing, which began to really take off in late 2015. Marketers started making efforts to identify the most influential people online in their market space, reach out to those individuals, and build business relationships. More will turn to Google. The Discussion.

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New Research Report: Referral Marketing for Professional Services Firms

Hinge Marketing

of firms identify attracting and developing new business as their top business challenge in 2015. Traditionally, referrals have been at the heart of many firms’ marketing strategies. Our previous research found that increasing referrals was the top marketing initiative for professional services firms in 2015.

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CPA Superstar: Blake Christian’s Journey to Visible Expert?

Hinge Marketing

Even before the advent of the Internet, Blake Christian had already discovered the advantages of content marketing. Even before the advent of the Internet, Blake Christian had already discovered the advantages of content marketing. This profile focuses on Blake Christian, a Visible Expert for corporate tax planning.

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New Year, New Terminus: How We Transformed Our Brand in 3 Months

Terminus

It was like our favorite well-worn pair of jeans: familiar and comfortable, but it didn’t quite fit us, or our lifestyle the way it used to. This is the story of how Terminus underwent a brand refresh in three months, using only internal resources. I guess you could say we’ve grown up. No big agencies, no fancy consultants.

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No. 4 Trend: What Fringe Social Media Platforms Are Worth Your Time in 2016?

Content Standard

Social media marketing has evolved from a practice run by interns and misguided Millennials to a complex strategy used across almost every B2B and B2C organization. The funny thing about this shift is that social media has always been important, but the way we look at these networks has been upended. Fringe Social Media by the Numbers.

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No. 4 Trend: What Fringe Social Media Platforms Are Worth Your Time in 2016?

Content Standard

Social media marketing has evolved from a practice run by interns and misguided Millennials to a complex strategy used across almost every B2B and B2C organization. The funny thing about this shift is that social media has always been important, but the way we look at these networks has been upended. Fringe Social Media by the Numbers.

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The Best of the Best: 2016 Video Marketing Awards

Vidyard

Marketing can be a bit of a thankless job. And that’s why we created the Video Marketing Awards. All campaigns take effort, but really great video usually goes above and beyond. All campaigns take effort, but really great video usually goes above and beyond. Thus, the “Users Happen” campaign was born.