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Digital Marketing for Small Business: Here’s How You Can Do It

Salesforce Marketing Cloud

You’ve probably heard this before: Many small-to-medium sized businesses (SMBs) have great products and services, but struggle to be seen. Digital marketing for small businesses can be tricky at first, but it’s a crucial skill that helps SMBs connect with their community and customers.

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4 Content Strategies for B2B Corporate Blogging

Online Marketing Institute

Real-Time Activity Stream 4 Content Strategies for B2B Corporate Blogging Derek Edmond | Apr 1, 2011 | 0 Comments No matter how much planning and goal setting goes into a B2B corporate blog, the writing and content ultimately is what will make a blog successful. I am going to set up PPC for three senior living communities, all.

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5 Steps for Crafting an Effective B2B SEO Blogging Strategy

Online Marketing Institute

Real-Time Activity Stream 5 Steps for Crafting an Effective B2B SEO Blogging Strategy Derek Edmond | Mar 4, 2011 | 0 Comments Search engine marketers frequently recommend blogging as a tactic for achieving search engine optimization ( SEO ) goals. The Argument for B2B Blogging Some may argue blogging is a " dying initiative. "

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Avoid the Carnival Barker Approach to Publicity

Marketing Craftmanship

On that basis, certain types of publicity – such as an exclusive company profile written by a “friendly” journalist; one-on-one interviews on relevant topics; bylined articles, blog posts or OpEd pieces that you’ve authored – are far more valuable than simply being mentioned or quoted in a news or feature story. Plan media solicitations last.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

21% plan to implement such a system in the coming year, but another 17% “don’t know what a social CRM system is and why businesses need it.” small businesses (20-99 employees) and a third of midsized companies say they use social media “to engage with customers and prospects in a strategic and structured way.”

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B2B Social Media Marketing -- Does It Work?

Online Marketing Institute

Launching their official Twitter and Facebook pages not long ago, UPS is determined to use social media as a platform for their business minded customers to connect. Their hope is their branded accounts will become a place where small businesses can interact and discuss business growth opportunities instead of customer service failures.

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The Six Best Accounting and Finance Tools for Small Business

Webbiquity

The first accounting applications for small business back in the early 90s were mostly repackaged, repriced versions of highly complex suites first designed for large companies. They enable even the smallest businesses to cost-effectively maintain accurate books while staying tax- and standards-compliant. ” — StoreYa Blog.