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Diversifying Your Engagement Channel Mix to Keep Up with Changing Customer Expectations

ANNUITAS

Here’s how: Step 1: Find out where your prospects search for information. When’s the last time you conducted research to find out where your prospects are searching for information? Start by finding out where your prospects are searching for information today. A good example of an acquisition channel is social media.

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The Real Truth About B2B Marketing And The Social Media Platforms You Need

ANNUITAS

I’ve read a few articles about social media and B2B Marketing lately that have blown my mind. However, I read an article recently that got me thinking as it raised some interesting points about social and B2B. Social media experts like Gary Vaynerchuk say that Snapchat will be great for B2B! And this is not a listicle.

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Today’s Buyers Are Not Mono-Channel

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Several more searches on key terms led me to a manufacturers website as well as some good consumer blogs. As a result, I had narrowed my search to three cars specifically and it was a pretty quick and efficient way to research. Email teams, web teams, social teams, content teams, event teams, etc.

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The Real Truth About B2B Marketing And The Social Media Platforms You Need

ANNUITAS

I’ve read a few articles about social media and B2B Marketing lately that have blown my mind. However, I read an article recently that got me thinking as it raised some interesting points about social and B2B. Social media experts like Gary Vaynerchuk say that Snapchat will be great for B2B! And this is not a listicle.

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Overcoming the Five Challenges of Scaling Marketing and Sales Campaigns

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As stated in the blog post, Are You Committing Random Acts of Sales and Marketing , “quite simply, random acts of marketing require more investment and deliver less return.” But it doesn’t have to be that way. Managing data and optimizing against outcomes. More campaigns mean more data.

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Marketing Enablement and The Technology Stack

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Take a look-I know this is only a partial list: Content marketing: Content management applications, search/social media tools, video, influencer marketing solutions, email marketing, HTML and design applications. Think about the different departments in marketing and the various core technologies they each rely on.

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Seven Ways to Get The Most Out of Industry Events

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Even if you are not active on the social network, there is so much rich content streaming live from the floor of your event you would be a fool not to check it out. Monitor the event on your social media platform of choice, or simply go to Twitter search and type in the event hashtag. Use Twitter as your event curator -.