Choozle

MARCH 5, 2024

Attention digital marketers and agencies: California’s recently updated privacy regulations are now in full effect. T he California Privacy Protection Agency (CPPA) has signaled they intend to enforce them quickly. Here at Choozle, we’re privileged to have Ben Isaacson as our Fractional Privacy Officer.

Privacy 79

Privacy Privacy Policies Advertising Agencies Paid Search Agency 79

Litmus

JULY 16, 2021

Consumer privacy protection is a huge trend imparting marketing as a whole—and email marketing specifically in the coming months. With Apple Mail Privacy Protection rolling out in September, how we “do email” is changing. Watch the recording here, or read the recap below: What privacy changes are happening?

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Webinar Metrics Privacy Protection Analytics Privacy 102

Litmus

NOVEMBER 22, 2021

This time, we’ve got an exciting update to share: We recently launched our new and improved email client market share site to include Apple’s Mail Privacy Protection (MPP) data, pre- and post-MPP launch. Apple Mail Privacy Protection: 14.35%. What changed with Litmus’ email client market share site? Outlook.com: 1.2%.

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Privacy Protection Email Marketing Privacy Differentiation 91

Navigate the Channel

JULY 12, 2023

For example, some email service providers (ESPs) count unsubscribes as opens because the email technically must be opened for a user to unsubscribe. And if images aren’t enabled, open rates can be measured differently by individual email service providers and brands. Twisted logic, yes, but a valid open rate metric? Not so much.

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

Convert

SEPTEMBER 15, 2021

To make this process easier, we will compare some recent examples from different states and offer insight into how they might affect business practices as well as future trends in user data protection. Right to opt-out of behavioral advertising. Right to opt-out of sales of personal information. Attorney General.

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Act-On Privacy CPA Cost per Acquisition 98

Litmus

JUNE 28, 2021

But to maximise just how much of a return you get out of your email program, you need a healthy one that’s firing on all cylinders. In this blog post, we’ll walk you through a 12-point check-up to gauge the health of your email program today and what to do if things don’t look so great. Check out the latest legal requirements.

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Budget Programs Deliverability CAN-SPAM Privacy Protection 61

Adobe Experience Cloud Blog

FEBRUARY 2, 2011

by Josh Aberant In this privacy blog series , we’ve been reviewing the trends and changes happening in US privacy within online marketing and business. One of the biggest recent announcements was, of course, the FTC’s privacy report “Protecting Consumer Privacy in an Era of Rapid Change”.

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Privacy Policies Privacy Privacy Protection Marketo 48