LeadSloth

SEPTEMBER 24, 2009

LeadSloth Marketing Automation Blog – Survey Results. Opinion pieces. Then both practical but advanced posts and opinion pieces were highly valued: clearly people enjoyed some of the recent posts that had a lot of discussion, like the “7 reasons why marketing automation projects fail” post. Opinion pieces.

Marketing Automation Services 100

Marketing Automation Services Customer Surveys Marketing Automation Automation 100

LeadSloth

JULY 16, 2009

I decided to limit myself to Blogging, LinkedIn and Twitter. I could only use 1,000 words, and in my opinion Blogging, LinkedIn and Twitter are the powerhouses of social media for B2B lead generation. “Twitter is getting more popular every day. . You can read the post here: Increase B2B Lead Generation with Social Media.

Lead Generation 100

Lead Generation Social Media Sales Qualified Leads Generation 100

LeadSloth

AUGUST 4, 2009

So in my opinion Genius now provides similar conversion tracking, with four improvements: It has short and clean URLs. So in my opinion this is a very interesting new tool that is makes it easier to track campaign ROI for Social Media and beyond. Disclosure: I am a guest blogger on the MarketingGenius blog.

Social Media 100

Social Media ROI Media Leads 100

LeadSloth

OCTOBER 20, 2009

Today my article on Content Marketing was published on the Genius.com blog, and I wondered whether I could visualize how Content Marketing is different from traditional public relations and advertising. I’m interested to hear your opinion on these visualizations. I came up with two low-fi sketches. The OLD Situation.

PR 100

PR Advertising Agencies Paid Search Agency Content Marketing 100

LeadSloth

AUGUST 26, 2010

In my opinion, this is a no-brainer: every Marketing Automation system should offer this. They provide sales updates via Salesforce Chatter, an idea I outlined in a blog post earlier this year. Collaboration. Social Media Monitoring. Share to Social. Many vendors make it easy to add “share to Twitter/Facebook/LinkedIn/etc.&#

Marketing Automation Services 100

Marketing Automation Services Social Media Marketing Automation Social Marketing 100

LeadSloth

JUNE 23, 2009

blogging, creation of high-quality content, and website conversion optimization. In my opinion, they will have to offer at least some Inbound Marketing features before the end of the year. Both activities have traditionally either been done manually in-house, or outsourced to an agency. Inbound Marketing is more than just SEO.

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Work Management 100

LeadSloth

JUNE 30, 2009

I brought up this question in my previous blog post , and Maria Pergolino had some very good comments on which tools to use and how to integrate them for ROI reporting. Dharmesh Shah of Hubspot defines inbound marketing to include search, social media and blogs. I wrote more about this and about Lead Management on the Genius.com blog.

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Automation 100