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How to Run a Webinar: Promote the Webinar

Lead Liaison

Hire a list broker who can send out email (through their resources) to drive contacts to the same registration page. Create a handful of blog posts on the topic leading up to the event. Don’t forget to actually invite them! Post the webinar on social media. Your marketing automation system should offer a way to schedule posts.

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A Simple, Straightforward Guide to IDX in Real Estate

Hubspot

Below are a few of the rules real estate professionals should follow when using IDX: Listings must be approved for display by the MLS or listing broker before they’re featured on your site. IDX participants cannot post a seller’s listing if the seller requested their agent not list their home in IDX.

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How to Create A Successful Direct Mail Campaign

TrustRadius Marketing

Do you already have a list in-house of existing customers and prospects? If so, it’s time to brush off that list and make sure it’s up-to-date and accurate. You can also purchase a list from a reputable mail house or list broker to try and get new business. The Call to Action/Offer.

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4 Elements that drive B2B direct marketing results

Biznology

So with that in mind, this blog is focused on the basics. This is where list research comes into play, and it’s a confusing B2B data world out there, as many potential list sources have popped up in the last 10 years. If you’re an experienced B2B direct marketer, this is probably not for you.

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Information without Innovation is Just Data: The Modern Guide to Business Intelligence

Zoominfo

Before sales intelligence and data providers were common terms in the B2B space, there were list brokers and lead sellers— the questionable precursors to what companies like ZoomInfo have come to be today. . List brokers used dubious tactics to gather data and offered limited customization. Let’s start at the beginning.

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Why You Need to Build a Mailing List Right Now

Optinmonster

Here’s one of my favorite case studies on how email offers the best ROI: Before using OptinMonster, Stays.net only converted 1% of blog visitors to their email list. However, after the brand succeeded with its email list, it converted an average of 39.74% of visitors into trial users. Don’t do it.

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Deliverability Blunders & How They’re Solved

eDataSource

At the time the EU didn’t have the regulations it has today; things were a lot looser, and one thing that was particularly loose was mailing lists, buying them and renting them (both B2B and B2C). List brokers we’re doing really good business there. That’s how you protect yourself and your whole program.