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4 Elements that drive B2B direct marketing results

Biznology

So with that in mind, this blog is focused on the basics. This is where list research comes into play, and it’s a confusing B2B data world out there, as many potential list sources have popped up in the last 10 years. Sequence and Frequency of Contact Media – 20-30% of success. The target is at the “head” of the process.

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Why brands keep emailing you to ask how you feel about them

The Customer

the brands seem to plead with increasing frequency. The General Data Protection Regulation , which went into effect in May 2018, required brands to re-do their email lists and obtain consent to continue corresponding with anyone who hadn’t actively opted in (e.g. How do you feel about us?

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Numeric Scoring: The Key To Lead Management Success

Online Marketing Institute

Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness.