ANNUITAS

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An Interview with Jon Miller, Co-Founder of Marketo

ANNUITAS

We recently had the opportunity to connect with Jon Miller, Vice President of Marketing and Co-Founder of Marketo. Jon leads strategy and execution for all aspects of Marketo’s hyper-efficient demand center (powered by Marketo’s solution, of course). For example, how does your organization define a “lead”?

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Meet the ANNUITAS Evangelists

ANNUITAS

So it is my pleasure to introduce to you six in-house experts who will be regularly posting on the ANNUITAS blog moving forward — sharing their thoughts on the most pressing practices and challenges we face in demand marketing. She is very active in the demand technology community. Certifications (and more!):

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Why Cost Per Lead Can Be a Bad Metric

ANNUITAS

A recent study by Ascend2 shows that 25% of respondents state that their cost per lead (CPL) is increasing. For years marketers have been keen to show cost per lead (or in the words of Jon Miller from Marketo – investment per lead) as a metric that has meaning. 14%) to get a lead that could drive a deal of $125,000.

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Marketing Automation Hacks

ANNUITAS

In Marketo, tokens are variables for dynamic content that create a shortcut to a specific value. Tokens can be set for programs, campaigns, leads, etc. The first name greeting in your emails is a great example of how you can use a lead level token to populate personalized content.

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How Do You Know Your Demand Marketing Is Providing Real Lift to Sales?

ANNUITAS

A Nielsen blog post notes : Marketers in every industry have one common goal: Prove that marketing efforts help drive more revenue… . For most companies, marketing attribution is a continual process of chasing credit for leads and proving the worth of marketing altogether. Lead-to-revenue stewardship. What do we mean by lift?

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Marketing Automation Hacks

ANNUITAS

In Marketo, tokens are variables for dynamic content that create a shortcut to a specific value. Tokens can be set for programs, campaigns, leads, etc. The first name greeting in your emails is a great example of how you can use a lead level token to populate personalized content.

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Maximizing Event Effectiveness 3 Ways

ANNUITAS

*This post first ran in August 26, 2014 in the ANNUITAS blog. Spring event season is here- recent spring events include Influitive’s Advocamp , next week is both MarTech and Oracle’s Modern Marketing Experience and then the Marketo Summit. As my favorite marketer Seth Godin says, “Strive to be missed.”