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4 Ways to Optimize the Middle of the Funnel | Lead Management

Adobe Experience Cloud Blog

At the top of the funnel, marketing increases traffic and fills the database with new leads through paid ads, social media, search, referral programs, and a variety of other channels. But in between, marketing needs to nurture and qualify leads by encouraging them to engage with content until they’re sales-ready.

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Lead Nurturing Campaigns | 6 Tips From a Small, But Mighty Marketing Team

Adobe Experience Cloud Blog

This meant we could take advantage of decreased ad costs to boost awareness of our offering, empowered with our Marketo Engage solution. To do this well, we also needed to develop and execute the right programs to capture leads, place them in relevant lead nurturing campaigns, and ultimately pass them to Sales (at the right point in time).

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Adobe to Acquire Marketo to Place Customer Experience and Engagement at the Heart of Digital Transformation

Adobe Experience Cloud Blog

I am thrilled to announce that Marketo has entered into a definitive agreement to be acquired by Adobe. Adobe and Marketo both share an unwavering belief in the power of content and data to drive business results. This announcement is a momentous occasion for Marketo, as it signals the next phase of our company’s growth.

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What is the ROI of Lead Management?

LeadSloth

Earlier this year I downloaded Silverpop’s lead management workbook , and I planned to write about it. Unfortunately, not enough time… Last week I received a copy of Marketo’s Lead Nurturing workbook. Both books show how you can increase sales by nurturing all leads, from inquiry to opportunity.

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Announcing Marketo Lead Management 3.0

Adobe Experience Cloud Blog

A quick post to share the news that Marketo Lead Management 3.0 Be one of the first to check it out: All new Marketo demos. Be one of the first to check it out: All new Marketo demos. Read the press release: Marketo Reinvents Marketing Automation (Again) with Launch of Marketo Lead Management 3.0.

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4 Steps to Better Lead Generation Strategy | Digital Maturity

Adobe Experience Cloud Blog

They no longer want to be treated just as “leads” in your system. This is where an advanced lead generation strategy comes in. At the same time, the goal of lead generation has evolved to meet these changing customer habits. Now, lead generation is less about finding new customers than about making sure new customers find you.

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The 3 Essentials of a Successful Qualified Leads Program

Adobe Experience Cloud Blog

Qualified leads would ultimately receive more attention—the sales rep might play 18 holes with them to help close the deal. But with the way modern customers conduct online research prior to purchasing, the human interaction aspect of qualifying leads has all but disappeared. A solid definition of “lead”. What’s a lead?