Adobe Experience Cloud Blog

SEPTEMBER 19, 2010

For example, a few months ago one of my top referring terms was “Power Pack”, because of the deliverability power pack that Marketo sells as part of our solution. To make sure you are getting the right website traffic, create a list of the keywords someone looking to purchase your product, or learn about your industry, would use.

Sales Management 48

Sales Management Paid Content Inbound Marketing Work Management 48

Oktopost

OCTOBER 26, 2020

It’s easy to assume that B2B social selling can and should be limited to LinkedIn, as Twitter and Facebook are almost exclusively B2C channels. The management suite features 20 built-in integrations to social networks, sharing sites, and blogs, as well as Slack compatibility, to keep in touch with your team. . No free plan.

Enterprise Management 159

Enterprise Management Work Management Social Media Marketing Management 159

SmartBug Media

FEBRUARY 21, 2020

Identify Keyword Opportunities. Before you jump into marketing your software, you need to do some keyword research. Keyword research is significant because it identifies what your audience is searching for and what pain points or topics you should be writing content around. Leverage Social Media.

Paid Content 109

Paid Content Traffic Paid Search Agency Marketing Automation Services 109

Valasys

DECEMBER 2, 2019

Marketo: The SaaS (Software as a Service) platform is amongst the foremost resources for B2B marketers. Marketo facilitates the centralization of all the digital marketing campaign emails, landing pages as well as other marketing components. HubSpot: The HubSpot blog makes it easy on the ultimate list of Resources for B2B Marketers.

Resources 59

Resources B2B Marketing Marketing Management Marketing Automation Services 59

Hubspot

NOVEMBER 18, 2020

Accessing an ebook or white paper. Once you’ve installed pixel, you can create retargeted ads for people who have visited a specific blog post or product page. LinkedIn Showcase and Affiliated Pages – Separate from your company page , showcase pages spotlight specific product offerings and initiatives. Crazy Egg ).

Social Media 101

Social Media Lead Generation Multivariate analysis Sales Qualified Leads 101

Ambal's Amusings

AUGUST 27, 2009

ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. Rebel Brown's blog Phoenix Rising. Brian Carroll's blog B2B Lead Generation Blog. Ardath Albee.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

KoMarketing Associates

AUGUST 19, 2014

A couple of years ago, Marketo published an infographic on right- and left-brained marketing, with the assumption being that predominant personality traits guide the type of marketing campaigns you design. buyer personas) and determining what questions they want answered (Quora, LinkedIn Groups, etc.). d) All of the above.

Marketing & Strategy 120

Marketing & Strategy Marketing Strategy B2B Marketing Planning 120

Hinge Marketing

JULY 6, 2022

Search engine optimization (often just called SEO) is the process of making your online content, such as blog posts and services pages, easy to find through search engines like Google. If you publish educational blog content, use keyword research to make your blogging more strategic. Pay-Per-Click Advertising.

Lead Generation 141

Lead Generation Sales Qualified Leads Lead Ranking Lead Scoring 141

SmartBug Media

FEBRUARY 19, 2019

Would you rather listen to this blog instead of reading it? For example, a marketing department may send out a weekly newsletter with all of the content that was published on its blog. blog posts, fact sheets, e-books, etc.) Salespeople can then take that blog post URL and share it with prospects. Just click play below.

Marketing & Strategy 92

Marketing & Strategy Content Marketing Marketing Strategy Planning 92

Adobe Experience Cloud Blog

FEBRUARY 8, 2016

Just because you’re finding prospects on LinkedIn, Facebook, and Twitter doesn’t mean they’ll seriously consider your products and services unless they’re directed to do so. You’ve also probably created a fair amount of material for your company blog. Include calls-to-action for your blog readers to share your content.

Social Media 48

Social Media Traffic Media B2B Thought Leadership 48

Adobe Experience Cloud Blog

OCTOBER 14, 2015

To dazzle them, implement these tips: Think of title slides as teaser thumbnails: use bold headlines and visuals, optimized with relevant keywords. And B2B buyers are not opposed to it: 74% expect to access simple content like infographics without registration, but 77% are willing to provide basic info for white papers or ebooks.

Lead Generation 48

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 48

Webbiquity

APRIL 23, 2013

Discover the answers to these questions and many more here in more than 30 of the best content marketing articles and blog posts of the past year. Seeking Marketing Alpha by Propel Growth Blog. ” 5 CEO-Worthy Metrics for Demonstrating Inbound Marketing Success by Marketo B2B Marketing Blog. ’ Yawn.

Top of Funnel 100

Top of Funnel Paid Content Copywriting Content Marketing 100

Adobe Experience Cloud Blog

SEPTEMBER 25, 2012

For example you may have a blog that is categorized to meet the different needs of your readers, with a category for posts that are full of actionable tips for potential customers and another with posts announcing the latest company roadmap or new features for existing customers. Interviews. Develop Your Content Mix. Define Your Metrics.

Top of Funnel 48

Top of Funnel Campaigns Content Marketing Planning 48

SnapApp

APRIL 7, 2016

Among several tools in its arsenal, gShiftlabs can help you identify which keywords to focus on and build your content around for your specific industry areas. Trello is the freebie of the bunch, and is great for blog editorial calendars. Are they questions, blog mentions, or images? gShiftlabs. Content Planning. CoSchedule.

Marketing Automation Services 48

Marketing Automation Services Paid Content Resources Top of Funnel 48

Hubspot

JULY 10, 2018

This article will help you gain insights into each major channel for B2B lead generation, including social media, PPC, blogging, and email. A Marketo study pegged social media conversion at 1.95%, vs. inbound at 3.82% , after studying more than 4,000 user account's data. There are two main channels you should focus on: LinkedIn Ads.

Paid Content 95

Paid Content Lead Ranking Lead Scoring Lead Gen 95

Adobe Experience Cloud Blog

DECEMBER 14, 2017

In this blog, I’ll show you lead generation strategies you should adopt or hold on to for 2018 and the strategies you need to let go of to stay on top in the new year. A focused strategy—especially on professional networks like LinkedIn —can target and get the attention of new leads. Participate in different LinkedIn Groups.

Lead Generation 134

Lead Generation Marketing & Strategy Lead Scoring Lead Ranking 134

The ABM Agency

FEBRUARY 16, 2021

Some typical assets used in content marketing include blog posts, white papers, case studies, e-books, webinars, videos, and even podcasts—more on assets below. . This works particularly well with LinkedIn advertising, serving as an extension of programmatic display networks. What can be tweaked, edited, and reused?

Account Based Marketing 52

Account Based Marketing Enterprise Management CMS Development Paid Content 52

Adobe Experience Cloud Blog

JANUARY 3, 2018

In this blog, I’ll show you 6 ways you can attract more B2B leads with your video content. It’s essential to do keyword research to identify the topics and trends that will engage your audience and choose the subject of your explainer video. So, how can B2B marketers leverage this trend to grow their business? Explainer Videos.

B2B Marketing 134

B2B Marketing Video Marketing Lead Scoring Lead Ranking 134

Single Grain

JANUARY 15, 2020

Marketers who prioritize blogging efforts are 13x more likely to see positive ROI. Think of it like a Q&A: Research which questions your customers are asking and then answer them in detail in your blog or video content. 4) Use Powerful CTAs in Your Blog. When you write on a topic specifically related to your business (i.e.

Lead Generation 132

Lead Generation Social Media Top of Funnel Lead Ranking 132

Full Circle Insights

JANUARY 24, 2023

It leverages data from the largest cooperative of B2B publisher websites and uses an advanced Natural Language Processing (NLP) engine to determine the context of the content rather than simply scraping keywords. Uniquely, Full Circle Insights tracks, stores and leverages historical data natively in Salesforce.

Full Circle Insights 52

Full Circle Insights Sales Management Bombora Top of Funnel 52

Single Grain

JUNE 10, 2021

Keyword/Topic Research Tools. There are different formats used for content marketing, such as: Blogging. Lead magnets such as white papers. Keyword/Topic Research Tools. It has a database of over 5 billion articles which you can use to quickly discover content ideas in any niche to inspire your own blog posts.

Marketing Automation Services 94

Marketing Automation Services Paid Content Enterprise Management Tools 94