Schubert B2B

FEBRUARY 5, 2019

The best way to gauge a lead’s level of interest is to set up a lead scoring system using a marketing automation platform like HubSpot or Marketo. For example, you could assign 5 points for an email click and 10 points for a white paper download. It’s a great feeling when you first sign up for a marketing automation platform.

Lead Ranking 59

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 59

Ambal's Amusings

FEBRUARY 18, 2010

Social Media (blogs, Twitter, Facebook, LinkedIn). How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Marketo's Modern B2B Marketing. Marketing and Sales Alignment – Marketo eBook (New!). Search Engine Optimization (SEO). Rebel Brown's blog Phoenix Rising.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing 100

Schubert B2B

FEBRUARY 5, 2019

The best way to gauge a lead’s level of interest is to set up a lead scoring system using a marketing automation platform like HubSpot or Marketo. For example, you could assign 5 points for an email click and 10 points for a white paper download. It’s a great feeling when you first sign up for a marketing automation platform.

Lead Ranking 48

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 48

Ambal's Amusings

APRIL 29, 2010

Webinars and white papers are two content formats generally considered “meaty” enough for prospects to risk that filling out the form won’t cause unwarranted intrusion into their very busy lives. Talk about it on Twitter, FB or LinkedIn. White papers. Marketo's Modern B2B Marketing.

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

Leadspace

JANUARY 17, 2017

Vendors like Demandbase and Marketo website personalization leverage this information to personalize the content displayed. Marketing Automation Platforms like Marketo and Eloqua then track each page view associated with this person’s email. By providing their email address, they are considered “known”.

Intent Data 67

Intent Data Lead Ranking Intent Marketing Automation Services 67

Marketing Insider Group

JANUARY 24, 2013

Marketo – Marketo.com – Marketing software. B2BLeadBlog – B2B Lead Roundtable – B2B Lead Roundtable (MECLABS) reaches 9,000+ daily LinkedIn Group and Blog on: markting, lead generation, management, nurturing, research, case studies. Write case studies, eBooks, white papers, etc. Irvine, CA.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Ambal's Amusings

DECEMBER 17, 2009

Marketo's Modern B2B Marketing. Marketing and Sales Alignment – Marketo eBook (New!). Creating Sales Opportunities with Lead Scoring – Genius.com white paper by Ardath Albee. How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Ardath Albee.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Adobe Experience Cloud Blog

FEBRUARY 22, 2011

i.e. downloading a white paper, therefore becoming an inquiry. For example, proof that competitors are actively engaged in Facebook, Twitter or LinkedIn is often very compelling. To learn more about how digital marketing boosts B2B marketing ROI, subscribe to the Modern B2B marketing Blog RSS feed or follow Marketo on Twitter.

RSS 48

RSS Marketo Correlation Paper 48

Everything Technology Marketing

FEBRUARY 19, 2011

The number one marketing trend for 2011, according to the 17,000 member B2B technology marketing group on LinkedIn, is the increasing integration of social media with traditional marketing tactics to drive qualified leads. One of my recent posts (“ The Top-10 B2B Marketing Trends for 2011 ”) received a lot of great comments.

Social Media 100

Social Media Sales Qualified Leads Lead Ranking Lead Scoring 100

Adobe Experience Cloud Blog

DECEMBER 16, 2013

Does your marketing automation solution track behavioral data, such as white papers your users have downloaded, or web pages they have visited? For instance, with Marketo’s own marketing, if a prospect is just getting started with email marketing, she probably isn’t interested in how Marketo integrates with different CRMs.

Buyer Personas 48

Buyer Personas Landing Pages Marketo Cross-Selling 48

Adobe Experience Cloud Blog

MAY 8, 2011

Schaub and Marketo’s SVP of Sales, Bill Binch, conducted a Marketo Revenue Masters webinar called ‘ From No Budget to Signed Deal Using Provocation-based Selling ’. Bill Binch and I answered these questions in the Marketo Revenue Masters webinar about Provocation-based Selling. Look at the company’s LinkedIn profile.

Peer-to-peer 48

Peer-to-peer Budget Programs Marketo B2B Thought Leadership 48

Vidyard

NOVEMBER 18, 2016

We know whether it’s an eBook or a white paper, or case study, the people consuming the content are trying to answer the question “What’s in it for me?” I like the LinkedIn Marketing Solutions blog too. It really gets to the point and doesn’t use fluffy words.

Top of Funnel 50

Top of Funnel Demand Generation Case Studies Case Study 50

Adobe Experience Cloud Blog

FEBRUARY 6, 2012

by Maria Pergolino As you may have noticed, some new faces have joined the marketing team here at Marketo to help improve our online engagement and grow demand from inbound marketing sources. I see similar results when searching job banks like Monster or LinkedIn. For us that means posting it under the title Social Media.

Inbound Marketing 48

Inbound Marketing Work Management Marketing Management Planning 48

Adobe Experience Cloud Blog

MARCH 17, 2011

by Maria Pergolino I know what you’re thinking – the seven ways marketers should be using social will be all about Twitter, Linkedin, Facebook, Digg or Reddit, and YouTube, right? Check out Marketo’s Definitive Guide to Social Media. This will allow you to capture the ROI on your social media programs. Doing all 7?

Social Media 48

Social Media Social Marketing B2B Marketing Lead Ranking 48

Adobe Experience Cloud Blog

APRIL 1, 2011

I’d like to share some of the webinar promotion techniques we’ve used at Marketo, our top 5 ways to increase webinar attendance. One of the biggest differences between a live webinar and a recorded one, or other media like white papers, is the ability to actually interact with the expert. Have an exclusive offer for attendees.

Webinar Metrics 48

Webinar Metrics Peer-to-peer B2B Thought Leadership Marketo 48

Adobe Experience Cloud Blog

FEBRUARY 15, 2012

An industry analyst report, a technical white paper, and a short customer case study are enough to build out a lead nurturing campaign. An investment into a webinar and complementary white paper would give you the opportunity to promote the live event and promote the archived event for months after. Repurpose —Think big.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Paid Search Agency 48

Heinz Marketing

MARCH 21, 2022

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. If you’re watching live on LinkedIn, thank you so much for making us part of your workday. If someone has exhibited some intense signals or attended a webinar or downloaded a white paper.

Work Management 70

Work Management Marketing Management Budget Programs Marketing Budget 70

Adobe Experience Cloud Blog

OCTOBER 19, 2010

Share a mix of content that’s updated from internal sources including blogs, articles, white papers and newsletters. Also, encourage current connections on such B2B social media networks as LinkedIn to visit the page. Nurture Interaction. Create Facebook Only Exclusives.

Facebook 48

Facebook Tips B2B Business 48

Adobe Experience Cloud Blog

JULY 25, 2012

Working with a wide variety of clients from tech firms to sports properties and lifestyle brands, Andrew has crafted successful campaigns built around white papers, event-based advertising sections and sales training materials. We are very excited to welcome him. Harnessing B2B ‘Peer Power’ Via Social Media.

Peer-to-peer 48

Peer-to-peer Social Media Demand Allocation 48

Directive Agency

JULY 5, 2018

Now, you might be one of those B2B marketers who is in the 1% who are weirdly drawn to and love reading white papers or data sheets. It’s simply, “ you have to have sales assets like white papers, data sheets, and case studies to support your team on the sales side and any of your drip campaigns.

Ad Building 40

Ad Building Brand Identity Branding Content Marketing 40

Adobe Experience Cloud Blog

NOVEMBER 16, 2010

Sharing content from other B2B sources is a given, but be sure to include links to your own content from newsletters, B2B blogs, white papers and other sources in your tweets. Consider integrating other networks and content platforms including: Facebook, B2B blogs and LinkedIn.

Twitter 48

Twitter B2B Marketing Tips Planning 48

Adobe Experience Cloud Blog

JUNE 12, 2012

Sharpening the harpoon of your social lead generation strategy is the new white whale that will be wrestled with and “white papered” to no end in this new era. Can You Really Generate Leads on LinkedIn? The Gatekeeper is Not on LinkedIn: There’s no secretary on someone’s LinkedIn or Twitter.

Social Marketing 48

Social Marketing Paid Search Agency B2B Thought Leadership Ideal Customer Profiles 48

Adobe Experience Cloud Blog

JULY 20, 2009

The next interview in the B2B Marketing thought leader interview series is with John Watton, VP Marketing at ShipServ , the leading e-marketplace for maritime shipping (and also a Marketo customer). This led me to introducing the Marketo Lead Management platform to help us automate and manage our leads. It's easy to do and it's free!

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership B2B Marketing Enterprise Management 48

Content Standard

OCTOBER 21, 2014

I’ve been privileged to be a part of the digital content creation team for several of Marketo’s Definitive Guides , which do a fantastic job of applying this idea: One guide fuels at least six months’ worth of lead generation via blogs, emails, eBooks, webinars, trade-show collateral, live panels, sales presentations, and more.

Loyalty 40

Loyalty Webinar Metrics Tips Marketing & Strategy 40

LeanData

JUNE 1, 2015

As recently posted on LinkedIn By Adam New-Waterson. I wanted Marketo Programs, Channels and Tags revamped to be simpler. While I’ve sketched out a first blog post and talked about reviewing some existing white papers – I haven’t done much of my core responsibility. My first month as a CMO has been a whirlwind.

CMO 40

CMO Trade Show Budget Programs Work Management 40

LeanData

JUNE 1, 2015

As recently posted on LinkedIn By Adam New-Waterson. I wanted Marketo Programs, Channels and Tags revamped to be simpler. While I’ve sketched out a first blog post and talked about reviewing some existing white papers – I haven’t done much of my core responsibility. My first month as a CMO has been a whirlwind.

CMO 40

CMO Trade Show Budget Programs Work Management 40

LeanData

JUNE 1, 2015

As recently posted on LinkedIn By Adam New-Waterson. I wanted Marketo Programs, Channels and Tags revamped to be simpler. While I’ve sketched out a first blog post and talked about reviewing some existing white papers – I haven’t done much of my core responsibility. My first month as a CMO has been a whirlwind.

CMO 40

CMO Trade Show Budget Programs Work Management 40

LeanData

JUNE 1, 2015

As recently posted on LinkedIn By Adam New-Waterson. I wanted Marketo Programs, Channels and Tags revamped to be simpler. While I’ve sketched out a first blog post and talked about reviewing some existing white papers – I haven’t done much of my core responsibility. My first month as a CMO has been a whirlwind.

CMO 40

CMO Trade Show Budget Programs Work Management 40

Adobe Experience Cloud Blog

SEPTEMBER 19, 2010

For example, a few months ago one of my top referring terms was “Power Pack”, because of the deliverability power pack that Marketo sells as part of our solution. At Marketo, I dedicate a large part of my budget to SEO optimization (via Toprank Online Marketing) to make sure we are number one for most of the top terms in our industry.

Sales Management 48

Sales Management Paid Content Inbound Marketing Work Management 48

Perkuto

APRIL 2, 2019

This year was the first summit for Marketo users since the Adobe acquisition in 2018. For me, it brought home the reality that Marketo is no longer a standalone product but a single app within a much larger structure of product “clouds.”. That being said, there are many Adobe products for Marketo users to understand and make sense of.

Marketo 40

Marketo Product Lead Ranking Marketing AI 40

Rev

NOVEMBER 20, 2018

According to LinkedIn, Amazon has 174 employees with the words “data” and “science” in their title. The company has poured billions into its search business (Bing) and bought LinkedIn for $26.2B, their largest acquisition ever and one of the richest sources of B2B data in the world. Alphabet has 130; Facebook, 265.

Marketing AI 119

Marketing AI Paid Content Paid Search Agency Allocation 119

Oktopost

OCTOBER 26, 2020

It’s easy to assume that B2B social selling can and should be limited to LinkedIn, as Twitter and Facebook are almost exclusively B2C channels. LinkedIn company page monitoring. Robust B2B integration options including Salesforce, Act-On, Marketo, Hubspot, and Google Analytics . Why you need a social media management tool.

Enterprise Management 159

Enterprise Management Work Management Social Media Marketing Management 159

Rev

NOVEMBER 20, 2018

According to LinkedIn, Amazon has 174 employees with the words “data” and “science” in their title. The company has poured billions into its search business (Bing) and bought LinkedIn for $26.2B, their largest acquisition ever and one of the richest sources of B2B data in the world. Alphabet has 130; Facebook, 265.

Marketing AI 68

Marketing AI Paid Content Paid Search Agency Allocation 68

Heinz Marketing

APRIL 22, 2019

I know that’s on my Linkedin profile. That is a higher bar than just saying, “thanks for downloading the white paper, would you like to see a demo?”. I didn’t really know that much about Jon Miller when he was at Marketo. But I always use the example of somebody contacts me and says, “Hey, go wolf pack”.

Top of Funnel 60

Top of Funnel PointClear Work Management Marketing Management 60

Valasys

DECEMBER 2, 2019

Marketo: The SaaS (Software as a Service) platform is amongst the foremost resources for B2B marketers. Marketo facilitates the centralization of all the digital marketing campaign emails, landing pages as well as other marketing components. HubSpot: The HubSpot blog makes it easy on the ultimate list of Resources for B2B Marketers.

Resources 59

Resources B2B Marketing Marketing Management Marketing Automation Services 59

Conversica

MARCH 12, 2019

With technologies like Bizible from marketo or Datorama from Salesforce. Gated white papers and clickbait will be replaced with un-gated videos and conversational chatbots to align with the shifting expectations of today’s buyers, offering new opportunities to expand reach and build human connections with audiences at scale.”

Advertising Agencies 69

Advertising Agencies Trends Ideal Customer Profiles Lead Ranking 69

Convince & Convert

JANUARY 11, 2017

I’m sure my marketing team is going promote it on the Oktopost Twitter account, our LinkedIn company page, and Facebook page. And then you might get the more advanced marketers that say, okay, so I’m getting 90 percent of my social traffic from Twitter, five percent from LinkedIn, whatever percentage from Facebook—that’s very generic.

Social Media 131

Social Media Sales Management Top of Funnel Media 131