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AI workflows for marketers—and recommended tools for each

MKT1

Whether you're doing keyword research, prospecting for leads, analyzing data, or doing audience research or segmentation, AI is making these processes so much faster. AI products to make high-quality, multi-media content If you are spending the same amount of time or money creating videos, slides, images, diagrams, etc. Who is it for?

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Introducing the Definitive Guide to Social Media Marketing

Adobe Experience Cloud Blog

Facebook, LinkedIn, and Twitter). Because social media platforms are where people increasingly spend their time, it’s naturally a great way to keep in touch with your audience, offer them insight into your brand’s personality, and share valuable content. Multi-Channel Campaigns. Drive Brand Awareness and Preference.

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The ROI of Paid Social Media Ads

Adobe Experience Cloud Blog

This includes traditional display ads on sites like LinkedIn and Facebook, as well as less traditional options such as Facebook Promoted Posts and Twitter Promoted Tweets. For the last year or so, Marketo has been testing all these channels to determine what works and what doesn’t. At Marketo, we’ve just begun to test these.

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Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Adobe Experience Cloud Blog

CRM systems are designed and optimized for a very different purpose, which is what creates the whitespace for marketing automation vendors (like Marketo). Thanks to Jep Castelein and his LeadSloth blog for helping with this list. Marketing Automation. Business Goal. Common features of a CRM system. Marketing Automation. Sometimes.

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The Organic Inbound Marketing Playbook for B2B

OutboundView

Add calls-to-action for your blog, events, and gated content on your website to passively capture emails over time. Rather than churning out a bunch of unique, disjointed pieces of content, you can turn one epic piece of content into a multi-purpose series of articles, videos, and podcasts. The idea here is expediency. Technique #7.

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Digital Marketing 2016: Top 100 Influencers and Brands

Onalytica B2B

Digital marketing skills are in such high demand because we understand how to market to today’s always-connected, multi-device consumer. Email Marketing , PPC , LinkedIn and Planning all received a 3% share of voice followed by Growth Hacking with 2%. Now, Digital Marketing is the hottest job title in all of marketing.

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Top 14 Social Media Management Tools for 2021

Oktopost

It’s easy to assume that B2B social selling can and should be limited to LinkedIn, as Twitter and Facebook are almost exclusively B2C channels. The management suite features 20 built-in integrations to social networks, sharing sites, and blogs, as well as Slack compatibility, to keep in touch with your team. . No free plan.