KoMarketing Associates

JULY 24, 2018

Compared to how much time we invest in every other element of a lead generation campaign – the advertising, the content download, the landing page – the opt-in form often just gets slapped in like an afterthought. That’s strange behavior, given that the information we’re gathering through that form is the whole point of the campaign.

Lead Generation 168

Lead Generation Optimization Generation Opt-out 168

Metadata

APRIL 9, 2024

Some of that might be great onboarding and support, but a lot of it can actually be marketing best practices (gates or ungated?), This journey doesn’t make sense for most companies anymore and certainly doesn’t cut it for Metadata customers. But, somehow, customer success is measured on customer retention, not customer outcomes.

Ideal Customer Profiles 52

Ideal Customer Profiles Marketing AI Demand Generation Agencies Paid Search Agency 52

PathFactory

OCTOBER 12, 2021

As buyers’ appetites for information grew, marketers raced to churn out as much content as possible. However, there was little thought into effectively organizing or optimizing that content to deliver a seamless customer experience, let alone collecting enough data to ensure the right people saw the right content at the right time.

Marketing Websites 59

Marketing Websites Top of Funnel B2B Forrester 59