Biznology

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Social Media is a life sentence

Biznology

So, every morning, you need to line up your day: your daily dose of azathioprine, your daily blog post, your daily tweets, your daily pins, your daily Facebook posts, and your daily dose of comments, responses, retweets, reports, favorites, and the like. Don’t’ Freak Out. Now, it’s your turn! Go git ‘em, Tiger!

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Ours Go to Eleven! Truth in Social Media Monitoring

Biznology

If you've been confused by what you are hearing about the new social media listening industry, check out my latest post on the Converseon blog, " Ours Go to Eleven! Full disclosure: I serve as Chief Strategist at Converseon, one of the three leaders in social media monitoring as named by Forrester Research.].

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CMOs fail to go beyond brand awareness on LinkedIn

Biznology

Through company page updates and sponsored updates, Xerox is supplying their audience with e-books, SlideShare presentations, and blog articles that offer advice on how to work better. Forrester reports that 99% of leads don’t convert, and LinkedIn says 87% of leads don’t convert.

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What does Ricky Bobby know about SEO? 31 stats

Biznology

Companies that blog have 434% more indexed pages than companies that don’t, and companies with more indexed pages get far more leads. source: Forrester ). Why should businesses think about SEO like Ricky Bobby? Here are 31 stats on SEO that show what Ricky Bobby knows. #1 1 driver of traffic to a web site is organic search.

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The overlooked role of emotion in brand experience

Biznology

Rationale and logic do indeed contribute to our decision making, but as Forrester Research stressed recently during their Customer Experience Forum in NYC, “customer experience doesn’t drive behavior that expands a brand, loyalty does.” While big data is now a primary catalyst for examining customer behavior, it still depends on compilation.

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11 tips and tools to jump-start your SEO

Biznology

54% of people come to a website from a search engine (source: Forrester ). USE CONTENT MARKETING TO RAISE YOUR RANK: The use of a blog on your website creates another web page with each blog post. What do the numbers tell us about the importance of SEO? This is known as the number of pages your site is indexed.

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11 expectations to have from a great SEO proposal

Biznology

54% of consumers find a website through natural search (source: Forrester ). SEO is the approach to optimizing a brand’s web presence for organic search including the website, social channels, blogs, articles, and press releases. This occurs through a blog, newsletter, PR releases, and social media sharing.