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3 Trends That Could Make Virtual Events Less Awful in 2021

Contently

The presentation-creation technology wave has just begun, and I’m optimistic it’ll help up our storytelling game in virtual events next year. We’ll be rolling out our first virtual gameshow to the public in February. On October 20, we notched our first win when LinkedIn released an upgrade to LinkedIn events.

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Black History Month Pt 1: Black Innovators Who Inspire Change

ClearVoice

It’s also about being aware of the movers and shakers that lead the conversations of change. Her tweets often go viral, and she’s the first to remind people to appropriately credit Black Creators of their words and work when sharing on social media (as we all should).

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50 Content Marketing Influencers You Need To Follow

Atomic Reach

It is a blog post that informs you of industry changes or a video on social media that reveals a customer reviewing the brand. He has provided consulting for numerous Fortune 500 companies and has created over 3,300 blog posts related to his marketing advice. This is where content marketing comes into play.

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Orange-You-Glad I Said “Content”? – Insights from Content Marketing World 2015

Adobe Experience Cloud Blog

Industry movers & shakers congregated in the vast maze of a convention center to learn the latest hacks and findings on the content marketing front. The starting point, she said, was to ask ourselves why we are doing (or are wanting to do) content marketing in the first place. At the core, we are storytellers.

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From Specialist to Lead: The Peaks, Valleys & Troughs of Simon Girardin’s CRO Journey (ft. John Ostrowski)

Convert

This is what he had to say: “Back to “My decision-first approach to research” — quoting Convert already! — My Framework Doesn’t Work” In the first iteration they took the 10-point weightage system and turned it into a three-point grade scale – going from “very little” to “average” to “A lot”. A CRO lead is no exception.

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Small(ish) Market, Big Noise: Tracey Zeeck Creates Regional Buzz for Local Businesses

ClearVoice

In this installment of the Niche Freelancer, we chat with Tracey Zeeck of Bumbershoot PR , who has been the brand storyteller, external partner and trusted publicist for dozens of small and medium-sized businesses in the mid-sized market of Oklahoma City. Read the paper, blogs, etc. But we’re probably low on blogs.

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Self-taught AI, not as complex as you think: The anatomy of ChatGPT

B2BMarketing.net

I remember my first ever prompt was something very basic like ‘explain what causes food to be spicy as if you were Morpheus from the Matrix’ – I was really into spicy food at the time and Morpheus is pretty damn cool – and I was totally blown away by the accuracy and depth of the response. Consider this a go-to guide to AI.