ClearVoice

JANUARY 9, 2024

Imagine you’ve spent a significant chunk of your content marketing budget creating and implementing a blog strategy. The keepers of the purse strings may only care about money, but that may not have been the specific goal of your blog strategy. For example, if your goal is brand awareness, how will you measure that?

Marketing Budget 52

Marketing Budget Budget Programs Marketing Management Cost per Acquisition 52

SmartBug Media

MAY 15, 2020

For example, if you have a food bank in the Chicago area, “Chicago food bank” or “feeding the hungry in Chicago” may be examples of relevant keywords. Blog, blog, blog. Blogging is a great way to share important content and keywords, as well as draw people to your website. Promote your blog on social media.

Cost 105

Cost Paid Search Agency Planning Work Management 105

Heinz Marketing

JANUARY 9, 2024

Here is a blog post on what marketing orchestration is in the first place. If you find yourself asking these questions over and over, it might be time to plan out that project. For example: the media planning team is not in constant contact with the content team about what is and is not performing.

Planning 93

Planning Work Management ROAS Paid Search Agency 93

Convince & Convert

JULY 28, 2010

Taxi Mike is Here to Help During my recent vacation in Canada, I stumbled upon a fantastic example of marketing via helpfulness, from Taxi Mike in Banff, Alberta. It’s Coffee In another example of Canadian excellence in creating marketing success through helpfulness, a Starbucks in Richmond, B.C. It’s a Bird.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

JULY 6, 2010

A good example of a company’s CSR successes is Target® with its long-standing commitment to schools and education. Showcase the strides that the company has made for the cause, whether this means funds donated, awareness raised, consumers reached, beneficiaries helped, communities improved, etc.

Social Media 138

Social Media Media Webinar Metrics Paid Search Agency 138

Convince & Convert

SEPTEMBER 21, 2010

Then this is the blog post for you. I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. I’ve forwarded your blog to him. Cheers! -= Park Howell´s last blog. Social Media 101 Explained by the Best Fishing Analogy EVER =-.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

MAY 4, 2010

I’m delighted to have had the chance to interview technology consultant and author Phil Simon about how technology and social media adoption is changing companies. Check out Phil’s blog too ) Your new book The Next Wave of Technologies deals with how organizations can adopt and adapt to new processes and advances.

Social Media 116

Social Media Enterprise Management Media Webinar Metrics 116

Industrial Marketing Today

APRIL 28, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website A Blogging Style to Call Your Own by Achinta Mitra on April 28, 2010 in Industrial Marketing Blog , Industrial Marketing Strategies , Social Media Marketing Creating a blog is not too difficult but building an active community around it is.

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60

ScanmarQED

JANUARY 22, 2024

We still see important differences between MTA and daily MMM and in this blog post we outline some of the key considerations. MTA can only include trackable digital media (including OTT channels). To find out more about incrementality, you can read our blog post How incremental is your attribution here.

Multi-Touch Attribution 59

Multi-Touch Attribution Allocation Work Management Multi-Channel 59

Convince & Convert

MAY 5, 2010

There are blogs, forums, quizzes, polls, and sisterhoods (micro communities based on women’s life stages like “caregiver&# or “widow wise&# ). So, Lisa Beatty build JaneNation.com , a new opinion, information, and idea community just for women, that launched recently at the Marketing to Women conference.

Social Media 126

Social Media Advertising Agencies Paid Search Agency Media 126

Inbox Insight

NOVEMBER 1, 2021

Cloud Security for example, is now an area under constant attack from cybercriminals for the vast amounts of sensitive data stored in clouds – only heightened with remote working. Keep blog titles within the recommended 40-60 characters and blog content within 1,200-2,000 words. In Q2 of 2021, marketers spent 49.9%

Work Management 98

Work Management Marketing Management Template Marketing Automation Services 98

Convince & Convert

APRIL 1, 2010

Social media takes too much time and effort to not use every bit of leverage at your disposal, and creating content and uploading it in just one place is a tragic lack of synergy. Congratulations, and I'm sure this will lead to more… [link] Matt Martin Nice post from @jaybaer on getting your social media story straight.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Convince & Convert

SEPTEMBER 21, 2010

Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. This blog is great as encouragement and validation for my own endeavors in social media marketing. This blog is great as encouragement and validation for my own endeavors in social media marketing.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Liveintent

AUGUST 3, 2022

In this blog post, we’ll walk through: The good, the bad, and the ugly of performance marketing Why it’s a lot like eating the marshmallows out of a Lucky Charms box What you can do to help your business succeed. In this example, you’ve achieved a 1900% ROI. Keep reading — trust us. Let’s take a closer look.

Top of Funnel 118

Top of Funnel Brand Identity Branding Advertising Agencies 118

Convince & Convert

JUNE 3, 2010

I can't think of many examples of that type of guts on the player side. Possibly a future blog post in that concept. link] jaybaer First time pettifoggery used on this blog. Great analogy. jefflogden You are so right, Jay. link] jaybaer Weird, isn't it? Maybe golf, where people routinely penalize themselves. Look it up.

Social Media 157

Social Media Media PR Webinar Metrics 157

Adobe Experience Cloud Blog

JANUARY 4, 2019

In this blog, I will show you seven important social media marketing tips that every small business should know before embarking on its social media journey. If you’re already active on social media channels, check their efficiency. Don’t have time for blog writing? Tip #1: Know Your Competition. Skip YouTube.

Small Business Marketing 134

Small Business Marketing Social Media Tips Media 134

KoMarketing Associates

JANUARY 22, 2019

While it may seem inherently “good” to increase impressions and broaden your audience, the true value of social media marketing comes from actually reaching your target audience and directly interacting with stakeholders that can push the needle and help you make a sale. What do you want from social media?

Social Media 122

Social Media Webinar Metrics Media Marketing & Strategy 122

Convince & Convert

SEPTEMBER 21, 2010

I know that different companies provide different amounts of historical data at the start of the campaign (another item I should have included – may need to do a follow up on this on my own blog later on as I get all this great feedback on items to include!)

Social Media 157

Social Media Media Paid Content Work Management 157

Webbiquity

MAY 17, 2016

The app uses “lanes” to identify columns of where specific tasks or “cards” are in the process of your project, keeping your project organized.” — SmartBug Media. I use it for mapping out different content and blog post types to include in my editorial calendars.” — Online Marketing Institute. Blogging Wizard (Content).

Planning 145

Planning Research Tools Best Practices 145

Convince & Convert

SEPTEMBER 20, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Is Twitter for Business Even Worth the Trouble? For example @shitmydadsays (0 engagement account) – @jetblue and @groupon (low level engagement).

Social Media 160

Social Media Media Stats Statistics 160

Navigate the Channel

JUNE 14, 2021

Here’s how building material suppliers can use social media to increase sales. Choose the Right Social Media Platforms. For obvious reasons, not every building material company’s social media plan needs to include a ton of different social media platforms. Have a Social Media Marketing Strategy.

Social Media 65

Social Media Ad Building Media FAQ 65

SocialPilot

APRIL 15, 2024

These analytics do not just represent numbers; they are high-powered guides that help you strengthen your social media plan of action. Here’s another example of great brand ethics: Target responds almost immediately to users’ requests and queries. To find out why your posts fail to deliver, track them, and analyze the results.

Social Media 93

Social Media Media Lead Scoring Lead Ranking 93

Convince & Convert

JUNE 2, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You “Like&# How I Look In These Jeans?

Social Media 134

Social Media Media Curation Webinar Metrics 134

Convince & Convert

MARCH 23, 2010

Your blog works exactly the same way. There’s a First Time for Everything New research (pdf) by my clients at Compendium Blogware show that for more than two-thirds of corporate blogs, new visitors comprise more than 80% of total blog traffic. State Indicator – Turns orange when you’re in that section 2.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Convince & Convert

MARCH 10, 2015

The social media folks have their editorial calendar, your blog editor has something completely different, your community manager is planning events and Twitter Chats with something else, and your manager has a separate project calendar for all of these folks. We had a blogging editorial calendar in an online tool.

Best Practices 160

Best Practices Social Media Work Management Planning 160

Convince & Convert

MAY 11, 2010

Not in a “here’s our FAQ&# way, but in a vigorous, social media way. I recommend answering each question with a dedicated blog post, and a video – at a minimum. Your blog, naturally. Talk it up on Facebook and the blog. Answer Man Once you’ve identified your top six questions, answer them.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Convince & Convert

APRIL 6, 2010

It’s an example of an industry with poor understanding of taxonomy – the words and phrases used to describe products and services. Taxonomy is incredibly important in social media because it’s the most direct link between the worlds of social and search marketing. Look under “G&# for “glasses.&#

Paid Content 145

Paid Content Ad Building Brand Identity Branding 145

NuSpark Consulting

MARCH 29, 2015

No need to go through specific tactics for this blog post, but did want to shed some light on some nits, and suggestions for improving the advertising experience on LinkedIn. Here are some examples: Retarget white paper A (top funnel content) for visitors of landing page B who did not convert. LinkedIn Lead Accelerator.

Advertising Agencies 100

Advertising Agencies Linkedin Advertisements Advertising 100

Convince & Convert

MARCH 25, 2010

A write up on a blog. That’s why there’s a built-in calculator where you can input your costs (hard costs + labor costs) for each social media outpost, and the system automatically calculates your ROI. A new product launch. Trade show. New YouTube video that goes viral.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Go Beyond SEO

AUGUST 19, 2015

This will be the foundation of every campaign in your social media plan. Brainstorming Social Media Campaigns. I recommend going 6 – 12 months out with your social media plan. Quite often your business already has a base for a social media marketing plan. Email signups. New page likes/followers.

Planning 74

Planning Social Media Marketing Plans Social Marketing 74

Convince & Convert

AUGUST 11, 2010

I will continue to have the same clients, and perform the same social media strategic planning and coaching services that I do today. The blog will remain the same. link] Karen As a fellow Hoosier and faithful reader of your blog, welcome. Many people have asked us “Why Bloomington? You're going to do great!

Social Media 116

Social Media Media Webinar Metrics Marketing & Strategy 116

B2B Marketing Traction

OCTOBER 16, 2012

” Just as with marketing as a whole, it helps to have a strategy and a plan for execution. The plan is essential to successful, consistent execution, because there are a lot of moving parts in social media. In your social media plan, make sure social media goals are SMART. 150 followers on Facebook?

Planning 100

Planning Social Media Marketing Plans Social Marketing 100

Convince & Convert

APRIL 13, 2010

Tagged as: apps , contests , dale carnegie , how to win friends and influence people , influences , iphone , mobile marketing , social media Did you enjoy this blog post? Their support, open ears, and ability to lead by example. Inspired by Jay Baer blog post, “The Best Advice Has No Shelf Life�

Social Media 112

Social Media Media Webinar Metrics Paid Search Agency 112

Pam Didner

SEPTEMBER 16, 2020

Social Media. Media Planning. Depending on your role, you can see other ideas in different roles in this blog post. Media Planning. Create a co-marketing plan (joint messaging, joint creative and the media plan) with clear success metrics and update sales reps. VP of Marketing or CMO.

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

Buffer

MARCH 19, 2020

Over the last, 9 years, we’re very grateful to have built up such a strong community of people who use our products, read our blogs and listen to our podcast, and we believe that it’s important that we all try to navigate these challenges together. Pause and reconsider your social media plans (and goals).

Social Media 98

Social Media Work Management Marketing Management Media 98

Convince & Convert

MARCH 3, 2010

Learn the Science of Social Like any other online marketing program, social media is widely measurable – and testable. Don’t just let your clients post to their Facebook page willy nilly, or write random blog posts whenever they feel that WordPress urge. There’s certainly a methodology for attracting blog readership.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Online Marketing Institute

JANUARY 4, 2011

› Home › Column › Search › SEO Why Host a Blog on Your Corporate Website? Mark Jackson | August 18, 2010 | 0 comments ); //]]> Share Tweet My company has recommended blogging to many of our search engine optimization clients.

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40