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Webbiquity
MARCH 2, 2021
Event marketing and content marketing are typically the two biggest line items in B2B marketing budgets. Too often, companies don’t capitalize on the synergies between these two practices. Netting that out, most companies are spending between 60% and 70% of all marketing dollars on these two tactics.
KoMarketing Associates
MAY 6, 2020
2020 has seen many shifts in marketing strategies, most notably the move to virtual events. For many companies, this has shifted digital marketing efforts from promotion of physical event attendance to online webinars, participation in online industry events, and other virtual seminars or meetups.
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Brandpoint
AUGUST 21, 2023
In a world where social media has become an indispensable tool for manufacturing companies, navigating the optimal usage of your social media budget can be a perplexing puzzle. This finding underscores the growing recognition of social media’s significant impact in driving business growth for manufacturing companies.
Hubspot
FEBRUARY 1, 2021
If you have an annual event, the first thing you should do is announce the event to last year's attendees. The people who came the year before may be your biggest supporters and are more likely to immediately purchase the tickets, even if you don't have all the details for the event hammered out quite yet.
SmartBug Media
OCTOBER 30, 2020
Share big announcements such as speakers, partners, networking opportunities, and so forth via your company social channels. Create a Facebook event, LinkedIn group, and hashtags to engage potential attendees and create buzz. Paid Social Media. Your event will likely create a community of attendees.
Ledger Bennett
OCTOBER 28, 2020
With a temporary and, in some cases, permanent shift toward remote workforces, tradeshow and event marketing in particular have seen a massive shift to the virtual realm. Leaving marketers to answer a key directive: “How do we effectively promote virtual events to drive attendance and impact revenue?”.
Zoominfo
JULY 14, 2023
B2B marketing strategies are typically focused on discrete sectors of the economy, and sometimes even specific industries or company sizes, that best fit the products and services offered by the seller. B2B marketing strategies often target multiple people within a single company to persuade them to purchase a product or service.
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