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Programmatic Advertising Glossary & Brief History

Digilant

This led to creating the programmatic ecosystem’s first element: an ad server – DoubleClick to be specific (which would eventually be purchased by Google for $3.1 Right before the turn of the millennium, competition arose for DoubleClick as they couldn’t keep up with the demand. billion in 2007). And the seed was planted.

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24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google

NuSpark Consulting

Acquisio has robust automated bid management tools, and does include integrations with Google Analytics, Trade Desk (for display), and Doubleclick. Doubleclick. As mentioned above, Trade Desk integrates with Acquisio, and combined with Doubleclick, my potential Internet reach is almost 100%. Online Display. Retargeting.

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What is Programmatic Digital Advertising?

Digilant

This led to creating the programmatic ecosystem’s first element: an ad server – DoubleClick to be specific (which would eventually be purchased by Google for $3.1 Right before the turn of the millennium, competition arose for DoubleClick as they couldn’t keep up with the demand. billion in 2007). . And the seed was planted.

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The Lead Generation-Inbound Marketing- Funnel Optimization Toolkit

NuSpark Consulting

A number of tools exist to measure traffic and demographics of websites, in order to determine options for a targeted display advertising plan. Google’s Doubleclick Ad Planner , Compete , and Quantcast are three of the most popular tools for site research. Digital Audience Research. Here’s the link to the digital media research tools.

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Your Definitive Guide to Google Analytics

Sharpspring

Native Data Onboarding Integration: Data onboarding integrations with AdWords, AdSense, Search Console, and DoubleClick AdExchange. Data activation features help you improve your marketing campaigns : Audience Demographics: Demographics such as age, gender, interests, etc. Data Analysis, Visualization and Reporting.

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YouTube Launches New and Improved YouTube Analytics

Hubspot

While YouTube had previously offered an Insights tool that let you view data for videos on your channel, the Google-owned online video giant announced on its blog this morning that, over the course of today, it will be replacing your YouTube Insights with YouTube Analytics. Why Marketers Should Measure Video Performance.

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How to Launch a TikTok Ads Campaign for E-commerce

Single Grain

According to TikTok , they create a lookalike audience after analyzing user attributes such as: demographics. Traffic : You will get the lowest CPC, ideal for driving traffic to your landing pages, product pages and blog posts. operating system. interests, etc. …from the custom audience you created.