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How to Launch a TikTok Ads Campaign for E-commerce

Single Grain

According to TikTok , they create a lookalike audience after analyzing user attributes such as: demographics. You can select the following objectives: Reach : The system will deliver your ads to get the lowest CPM and the highest number of impressions. operating system. interests, etc. …from the custom audience you created.

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What Is an Ad Network? Definition, Types, and Examples

Martech Advisor

Some of the options you could consider are: Cost per thousand impressions (CPM). Viewable CPM (vCPM). For example, a hotel chain might want to embed ad content on travel blogs, paying a commission whenever there is a click-through on the ad. Cost-per-click (CPC). Cost-per-acquisition (CPA). Cost-per-view for video (CPV).