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Programmatic Advertising Glossary & Brief History

Digilant

Over this period, the ad resulted in a rumored 40-50% click-through rate, which will astonish any current-day advertiser who is accustomed to industry-standard CTR rates of ~0.06%. Right before the turn of the millennium, competition arose for DoubleClick as they couldn’t keep up with the demand. billion in 2007).

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What is Programmatic Digital Advertising?

Digilant

Over this period, the ad resulted in a rumored 40-50% click-through rate, which will astonish any current-day advertiser who is accustomed to industry-standard CTR rates of ~0.06%. . Right before the turn of the millennium, competition arose for DoubleClick as they couldn’t keep up with the demand. billion in 2007). .

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Pressure

Content Standard

For the first time, advertisers focused their strategies on selling techniques that relied upon methods such as motivational research, demographic targeting, and generational marketing. Banner ads proved effective at first: click-through rates (CTRs) began at 44 percent nearly 20 years ago. billion in 1950 to $12 billion in 1960.

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Under Pressure: How Content Marketing Has Transformed Marketing Strategies Since the 1950s

Content Standard

For the first time, advertisers focused their strategies on selling techniques that relied upon methods such as motivational research, demographic targeting, and generational marketing. Banner ads proved effective at first: click-through rates (CTRs) began at 44 percent nearly 20 years ago. billion in 1950 to $12 billion in 1960.

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. How many journalists also maintain blogs? million pieces of content (videos, photos, blog posts, links etc.) More than 1.5