Adobe Experience Cloud Blog

JULY 20, 2009

And yes, we do have a ShipServ Twitter account , but it's simply a feed from our blog. We generated a stream of content and micro-content around six calendared themes, including white papers, blog posts, Twitter tweets, e-newsletter, a viral video, social media releases and discussions on a new community forum.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership B2B Marketing Enterprise Management 48

markempa

APRIL 12, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

ROMI 120

ROMI Lead Generation Work Management B2B Marketing 120

Content Marketing Institute

NOVEMBER 16, 2017

Segmentation and account selection. Demand generation. Imagine having quantifiable certainty that one word performs better than another to help optimize your demand-generation engine. Here’s how Katrina puts it: Think about your demand-generation funnel. See this online ROMI calculator.

Marketing Attribution 111

Marketing Attribution Multi-Touch Attribution Lead Ranking ROMI 111

Valasys

AUGUST 19, 2019

The market can be desirably segmented by the brands to target their most relevant personas. The market segmentation & targeting is an indispensable part of a highly effective omnichannel marketing strategy. This helps them in designing their content strategies around the areas of interest of their target audiences. .

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Markempa

MAY 1, 2019

Return on Marketing Investment (ROMI) What’s your return on your marketing investment (ROMI)? Marketing Originated Customer How many and what percentage of your new customers are marketing generated? On the sales pipeline? On revenue velocity? How much are you putting in marketing and what are you getting out in revenue?

ROMI 50

ROMI B2B Marketing Work Management Marketing Qualified Leads 50

Valasys

SEPTEMBER 25, 2019

Content can be syndicated in diverse forms including blog articles, articles, infographics, recordings & even the webinars & guest blogs (with the permission of the writer). Furthermore, publishers like Fortune & Huffington Post often pick content from Quora to use in their articles & blog posts.

Cost per Lead 55

Cost per Lead WOMM Webinar Metrics ROMI 55

Valasys

AUGUST 6, 2019

Identify your Buyer Persona & Focus On Targeting a Niche-Specific Market: According to Jennifer, Marketing Manager at Alexa, targeting is an indispensable part of marketing & she quotes its imperativeness as under: “In marketing, if you are trying to talk to everybody, you’re not reaching anybody.”

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

Navigate the Channel

JUNE 7, 2023

Using digital allows you to reach a wider audience, which can be important for B2B companies, which can have smaller target markets than B2C companies. An excellent example is geo-targeted paid ads. Ungated content, such as blog posts and infographics, improves SEO and increases brand awareness. You may not want to give it away.

Stats 65

Stats Planning Marketing Analytics Tools Paid Search Agency 65

Anteriad

APRIL 25, 2023

Account-based marketing Account-Based Marketing  (ABM) is a framework focused on targeting specific accounts or account segments, usually by purchase history, firmographics, product need, or strategic value. That is behavior-based marketing, which uses user activity to target potential leads.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Account-based marketing Account-Based Marketing  (ABM) is a framework focused on targeting specific accounts or account segments, usually by purchase history, firmographics, product need, or strategic value. That is behavior-based marketing, which uses user activity to target potential leads.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84