landing-page Blog Demand Generation Lead Nurturing Salesforce.com 
The Point
SEPTEMBER 6, 2011
When marketers embark on a formal lead nurturing strategy, opportunities for process improvement can arise in unexpected ways. That was the experience for iDirect , a leading provider of satellite IP communications based in Herndon, Virginia. All this presents real challenges for both demand generation and lead management.
Webbiquity
JULY 12, 2016
Marketing automation software tools can be very helpful in making lead nurturing and sales acceleration efforts more effective—even if the category is badly misnamed. Options range from fairly simple, moderately priced systems targeted at midmarket companies to sophisticated suites for enterprise users. 1) Marketo.
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Customer Experience Matrix
JULY 30, 2009
Although Hubspot positions itself as an “inbound marketing system,” it actually does more than the search engine optimization, blogging, social media interactions and related analytics needed to generate Web traffic. Hubspot looks more like a conventional marketing system in its ability to manage a lead database.
Webbiquity
FEBRUARY 14, 2010
Marketing automation / demand generation software provider Manticore today announced the release of Manticore Technology VII, which includes a fully customizable user interface, email and landing page folders, an email delivery wizard, and drag-and-drop list building functionality. Share this on del.icio.us.
Adobe Experience Cloud Blog
JANUARY 2, 2014
If you’re using marketing automation software , you can do amazing things with as few as two employees – an admin (who also does analytics) and a content/lead nurturing manager. Web Team – Landing page/form creation for our multiple language websites (one full-time employee). Lead Nurture Manager.
Adobe Experience Cloud Blog
JANUARY 2, 2014
If you’re using marketing automation software , you can do amazing things with as few as two employees – an Admin (who also does Analytics) and a Content/Lead Nurturing Manager. Web Team – Landing page/form creation for our multiple language websites. (1 Lead Nurture Manager. 1 full-time employee).
Adobe Experience Cloud Blog
AUGUST 31, 2011
by Jen Howard Events are a vital component of demand generation and brand reinforcement platforms and represent a huge slice of total B2B marketing spend. One of Marketo’s most significant events to attend and sponsor is Dreamforce ; every year we make an effort to get the most from this critical industry-leading conference.
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